As we all know, the era we’re living in is undoubtedly the era of technology. With high-end and efficient systems available for communication and whatnot, even businesses have started operating online. At first, businesses used to function inside their own stores only. However, with the convenience that comes along with ordering online, businesses all across the globe have formed an identity online.
Taking businesses into account, the biggest application of them all to help sponsor and sell goods online is Instagram itself. Nowadays, business executives choose to hire social media handlers who work to come up with posts and videos online that appeal to a specific audience and compels them into buying certain products, be it shirts, books, or anything that comes to mind.
Is it essential for a business to have an identity online?
Yes, without a doubt. Companies can easily double or even triple their sales if they offer online services. This can be seen from one of the top clothing manufacturers, “Zara.” Initially, Zara operated only in its store. However, as soon as it started operating online, the company was able to double their sales. In this way, businesses that work to provide high-quality products or services need to have an identity online on applications such as Instagram so as to become more convenient for their customers.
If you’ve just started operating your business on Instagram, here are five essential tips that will help you gain more and more supporters:
1# Sponsor Your Posts
First of all, you need to form a wide set of posts that’ll help your business stand out. It’s highly recommended that you get creative with Instagram and make videos, stories, and whatever else you deem fit. Furthermore, with such an app, you can also let your audience view a behind the scenes clip of how your business operates.
This is likely to get more and more people onto your page. After the posts have been uploaded to your page, you can sponsor your posts for a small fee. The benefit you get with sponsoring your posts is that thousands upon thousands of people that fit into your specified criteria will be able to view your business page on their news feed. This will assist you in bringing more and more attention to your page.
2# Use Hashtags
Secondly, the significance of hashtags is not to be undermined. If you use relevant and trendy hashtags, you’ll start appearing in front of more and more people who use similar hashtags. This is exceptionally important in attracting different customers. With Pikido, for instance, you don’t even have to come with the hashtags yourself. You’ll easily be able to view what hashtags are trending alongside what people click more often.
3# Post Often
With Instagram, you need to be punctual. If you stop posting or take too long to post, you’ll lose out on a lot of potential customers. This is why you must post on a more frequent basis.
4# Use Polls to Keep Your Audience Engaged
Other than posting plain old posts or videos, you can post stories as well, which are often viewable for more people. Moreover, there exists a feature on Instagram stories known as polls. It can consist of a yes or no question or even a suggestion. By using such polls, you can keep your audience engaged and ask for their preferences regarding certain products. The way you respond to consumer preferences is also something that’ll help get you more coverage on your page.
5# Go Live
Lastly, going live on Instagram is a major source of attracting more and more people to your page. Going live will help you tackle the inquiries or issues that people may have on a live video. This will enable your customers to contact you directly, in a way, as opposed to emailing their inquiries. This might also form a closer bond between you and your clients, hence, attracting more people to your Instagram page.
Instagram is one of the biggest tech giants that exist today and isn’t going away any time soon. It has proven to be an increment for businesses of all sorts on a global basis. This is why you mustn’t waste any more time. Choose to sign up for your business’s page on Instagram and start operating online immediately.