Advances in technology have made it incredibly easy to showcase a house for sale in fantastic detail. And now, with virtual tours, anyone interested in a property can walk through it without even changing out of their pajamas.
This is one of those bells and whistles you don’t want to ignore.
Adding virtual house tours to your website comes along with more than enough benefits to make it worth the effort. We’ve got nine right here that will make you want to update your website as soon as you’re done reading!
1. Convenient for Everyone
Virtual tours put an entire tour of a new home right at your fingertips. You don’t even have to walk around to show the house!
Aside from the obvious joy of getting to do something the lazy way, virtual house tours are very convenient for you and your buyers when it comes to scheduling. You’re all very busy people, and tours are time-consuming.
You don’t have to stop what you’re doing and drive out to show the house. Buyers don’t have to make time in their busy schedules to go see the house.
It’s a win-win situation.
Not to mention, no one has to pay for gas, take off an entire day to go on the tour, and then drive all the way home again.
Because it’s just a click away, your buyers still get to take a full tour, but they can spend as much or as little time doing so as they want. No commute required by either party!
2. Reach More Potential Buyers
Relocating comes with a lot of uncertainty, but virtual tours can make things a little easier for everyone involved.
It’s more difficult to attract buyers that live far away when you only offer traditional house tours. They can’t always travel all that way to tour a house, and they may not be willing to commit without seeing everything for themselves.
That’s why you need a virtual house tour to grab their attention.
Potential buyers who can’t come see the house in person will still be able to take a tour on your website. They may just fall in love with it and decide they need to have it from another state or country!
3. Emphasizes Health and Safety
When you bring countless people in and out of a house, you also bring any germs they might be carrying through the house as well. As we work our way through a pandemic, it has become crucial that we limit the spread of germs.
But with or without a pandemic, people still need to buy homes.
Virtual house tours are one very big way you can look after your health and the health of anyone who will be living in a house in the future. Not nearly as many people, if any at all, will walk through the house, touching all the surfaces.
It stays clean and safe for the next residents, which means a lot now more than ever.
4. Creates a Realistic Experience
From a practical point of view, virtual tours are way better than simple pictures. They offer a much more thorough viewing experience, allowing buyers to experience the house in more depth.
Visitors can tour at their own pace and focus on the details that matter most to them.
5. Helps You Stand Out
Putting virtual tours on your listings adds a wow factor that puts you on the map. It gives you an edge over your competition, swaying buyers in your favor.
There’s just something about having the latest technology that shows you are a true professional in your field. You give the impression that you know exactly what you’re doing, even if you’re brand new to virtual tours.
6. Brings People to Your Website
Now that you have something as cool and cutting-edge as a virtual house tour on your website, you’re sure to get all kinds of new eyes on your real estate site.
In fact, virtual house tours generate up to 40% more clicks for listings. That kind of attention isn’t something to scoff at!
People love to share an awesome virtual tour on social media, and every time they do, it creates more backlinks to your site.
All of this combined helps your site rank better in search results, putting it in front of as many eyes as possible.
7. Keeps People on Your Website
Not only will your brand new virtual tours bring people to your website, but they will also significantly reduce your bounce rate.
Bounce rate is a term that describes how quickly people leave your website after clicking through. The longer they stick around, the better it is for your SEO rankings. Because virtual tours are at least a minute long, they keep visitors around longer.
8. Easy to Create
When you create a virtual tour, hiring a professional photographer is the easiest way to go. Though there’s nothing saying you can’t take the pictures yourself if you’re confident in your ability to capture the property.
There is software specifically for making virtual house tours, and there are people who will put them together for you.
Or, if you plan to use them regularly, it may be worth learning how to put them together yourself!
9. Puts the Buyer in Charge of Their Experience
When a buyer enters a house, they get an immediate sense of ownership that can’t be copied with pictures. But virtual house tours let them experience that same feeling as actually being in the house.
By moving through the house, they get to imagine themselves living there.
It’s also much easier for buyers to go back for as many tours as they want, walking through the house over and over again. There are no limits whatsoever!
Nothing keeps you on top of the game like keeping up with the times.
Customers appreciate convenience. If there’s an easy way to do something that doesn’t take away from their busy schedules, they are far more likely to do it, which means you’re more likely to get eyes on your product.
The benefits of creating virtual house tours make it almost impossible to start including them on your listings. If you were on the fence before, we hope you’ve found your feet firmly planted on the ground now!
Ryan Sundling is a group marketing manager at Cardinal Group Management, where he works with West 38, a community of apartments in Wheat Ridge, CO.