Fashion is known to be the third-most-popular and followed category on Instagram followed by the youth worldwide, behind only entertainment and music. This versatile video and photo-sharing app boasts of a global community of more than one billion users and over 25 million businesses and has been successful in revolutionizing the way people shop, interact and live. Digital experts have vouched for its digital charisma. It has been proved beyond doubt that brands that have already got on the Instagram bandwagon are doing pretty well and are becoming famous online.
An audience that is willing to shop by scrolling has presented unprecedented and unparalleled avenues and opportunities for all sorts of businesses especially the fashion industry. We know that Instagram’s ability and versatility in coming up with evocative stories along with user-generated and even user-curated presentations of runway shows, campaign or collection previews, and also, behind-the-scenes stories adds a whole new dynamism and dimension to the fashion world. Businesses are partnering with top fashion influencers on Instagram to boost more engagement and drive more traffic. As per Cosmopolitan.com, the most beautiful feature of the versatile social media platform called Instagram is that it offers a plethora of fashion labels to explore and assist users in broadening their style horizon.
An Instagram influencer is usually a content creator or blogger who is regarded as a trustworthy resource with a remarkably engaged following on the platform and is known to share authentic information and genuine opinions on diverse products, topics, and services. Even Instagram influencers having a relatively smaller follower base could be experiencing higher engagement rates, as well as, higher returns on investment or ROI.
The picture-oriented appeal of Instagram has resulted in making fashion a phenomenally popular category on the platform. We understand that a series of posts on Instagram shared by a popular fashion blogger who has a follower base of over 500,000 followers could be instrumental in selling out a whole product line in just a day.
It is pretty common for everybody to be an influencer these days as it is quite an appealing job. You could get paid for talking about your hot favorite brands on social media platforms. Nothing else could be a more rewarding and fulfilling way of earning a living. Fashion brands seek the assistance of top fashion influencers on Instagram as partners and they even buy Instagram followers and like to boost online brand awareness and drive more traffic to their sites.
Emmalynn (Emma) Cortes
Cortes is a fashion, lifestyle, and travel influencer who is currently based in Seattle and boasts of a following of 29.4 k on Instagram. We understand that she has been into blogging for over six years. She was hired as an influencer for the very first time after almost three years of blogging diligently. Emma Cortes today is a truly inspiring content generator and her popular blog called Emma’s Edition intends to motivate the contemporary woman to keep creating and exploring in great style.
Giovanna Engelbert
Giovanna Battaglia Engelbert is a reputed Italian fashion editor, creative director, stylist, and fashion consultant who has more than two decades of experience and exposure in the fashion world. She is acclaimed for her incredible ability to mix playfulness with sophistication. She has been instrumental in successfully carrying out seamlessly several exclusive and prestigious collaborations and has bagged numerous commercial assignments. She is currently working with top global luxury brands. Her Instagram feed is mostly about the top guns in the world of fashion and includes stunning pictures from fashion shows, after-parties, or even the front row.
Patricia Manfield
Patricia Manfield is a pretty popular street style star, singer, and top fashion blogger or Instagram influencer. Her feed is extremely popular since it involves an online expedition of truly high fashion OOTDs. She has gained phenomenal popularity via her unique sense of fashion on the Instagram platform where she boasts of having over 400,000 followers thanks to her original music. Her interviews have been in numerous fashion publications right from Coveteur to Harper’s Bazaar.
Maria Helena Bordon Meireles
Maria Helena Bordon Meireles is supposed to be a highly-esteemed fashion Instagram influencer who boasts of having one million followers tntdrama.com activate. Her style has been identified as classically fashionable and we find that her feed is packed with photos of her while she visits different shows all through the Fashion Week.
Julia Engel
Julia Engel introduced her blog called the Gal Meets Glam while she was studying in college and was based in Charleston. In the beginning, her distinctive style won her partnerships with top brands like Gap, Coach, and Tory Burch. She has come a long way since then and is today regarded as a top fashion Instagram influencer having an impressive follower base of over 1.1 million.
This prolific Charleston-based fashion blogger may not be seen regularly at the front row of New York Fashion Week or she may not be present regularly at the #RevolveFestival, however, she surely is adept at moving product via her blog. Way back in 2017, she drove $6.5 million in terms of sales via ShopStyle alone. She was eventually, included in the Forbes prestigious list of top ten fashion influencers alongside heavyweights such as Leandra Medine and Chiara Ferragni. She has launched her exclusive fashion line Gal Meets Glam that offers an impressive collection of dresses only.
Conclusion
It is a wise move on the part of businesses to leverage the power of all these top Instagram fashion bloggers to quickly establish their brand online and boost awareness among their target audience.
