Top Tips For Creating Videos For a Global Audience

When you’re creating content for a global audience, there are a lot of things to consider. Aside from regular video creation practices such as camera quality, angles, lighting and of course, writing the perfect script, there are a number of other factors to take into consideration too. You also need to think about whether a global audience will understand and relate to the content you are creating. Doing so will ensure that you aren’t alienating any of your potential viewers, and make your video accessible to a global audience. So, let’s look a little deeper at some of them. 

Firstly let’s look at the most important thing to consider if you are making your video available in lots of different languages.

Make sure you get your video translated well

Once you have made your video, you’ll need to get it translated into different languages. Whilst a lot of people speak English, it’s a lot more culturally sensitive to make it available in other languages. To do this, you’ll need to make sure that you use a good video translation service that won’t produce literal, and incorrect, translations. Take care when translating your video because if it is done poorly, it will come across unprofessional and lazy, ultimately reflecting badly on your brand too.

Try not to mention too many culturally specific examples

If you want a wide range of people to be able to relate to and understand your content, then the examples you use to illustrate your points need to be universal. This isn’t to say you can’t get specific at all, but you do need to be mindful that some people may not understand what you’re saying. Try to stick to examples that most people will be familiar with from countries that many people know, such as the US. 

Keep the expressions to a minimum

Language is extremely complex, and idioms that mean one thing in one country won’t make any sense in another. Take the phrase “To steal someone’s thunder”. A native English speaker would know that that means to win praise for yourself before someone else tells their good news, but for a non-native speaker, that phrase will most likely confuse them. So don’t be too illustrative with your language and keep things simple.

Now we’ll look at the top tips for creating a video that will be made available to a global audience, but in one language only. 

Don’t speak too fast

Whether you’re making videos for a global audience or not, a golden rule when it comes to recording is to not speak too fast. If people from other countries do choose to watch your video in English or that’s the only language you are using, then the speed at which you speak is going to be even more important. So remember to speak clearly and slowly so that even a non-native speaker will be able to follow along. 

Don’t make it too long

It can be easy to tune out of watching a video in your own language, let alone if it’s your second or third language! In order to maximize your engagement and likelihood of generating clicks, don’t make your video too long. 

As long as you consider these different factors, you’ll be able to create amazing videos for a global audience.