Finding a real giveaway site isn’t an easy mission. Findinprg a free giveaway to enter is even harder.
I am sure you often spend hours and hours trying to look for a reliable giveaway site to finally enter your entry and have the chance to win an iPhone for free. However, when it’s time to submit your entry, you find the giveaway site or the giveaway host charging you 5 dollars to enter.
Well, you shouldn’t accept that. As charging the audience to have access to the giveaways is becoming a thing lately, you got to be smart to find a giveaway site that will let you have access to the available giveaways for free.
A good way to find a free giveaway to enter is to first analyze the website promoting the giveaways. There some pretty easy ways to spot a legit giveaway site, and we can clearly see it by first understanding what makes a store or brand to invest in giveaway marketing.
The marketing behind a free giveaway
Every giveaway is a marketing campaign, which in most cases the ultimate goal is to get brand exposure and acquire valuable leads.
Well if both are true, every giveaway should be about highlighting some important aspects of the business.
Giveaway strategies for stores
For example, Amazon could easily do it by running an Amazon gift card giveaway. Because Amazon sells so many things on its website, it makes total sense to run such type of free giveaway. Running a money giveaway wouldn’t be as fitting as a gift card giveaway.
For stores with a narrow range of products, it could be quite interesting to run an industry-related free giveaway. For example, a video-game store could run an Xbox giveaway. A computer store can run a free pc giveaway. A shoe store can run a free jordans giveaway.
The pros of doing so are that the giveaway host will get to build a truly niched mail list. I mean, his audience is of the best quality. Those people will probably buy from him in the future, which is great. It’s the beginning of a long time relationship. The crucial downside is that his giveaway might not gain enough exposure, thus his mail list will be smaller in size.
Giveaway strategies for influencers
For influencers that want to leverage their personal brand, it can be interesting to run a free Apple iPhone giveaway, for instance. Why? Well, who doesn’t want to win an iPhone for free? Most of time, Apple products do really well in online giveaways. Although an iPhone giveaway will certainly be extremely successful, with thousands and thousands of entries, it will be pretty hard to get the participants of the giveaway to convert, and by converting I mean to become actual shoppers. The thing is, people started following the influencer mostly to win a free iPhone, not for what the influencer represents. They don’t care about it. Well, if the goal was to get a huge amount of followers it’s cool. True, long-lasting engagement? Not so cool.
How to identify a real giveaway site
Now that we have known some of the strategies behind a giveaway submission, we can use this knowledge to identify which giveaway site we can trust and who we can’t.
Following these tips, you will avoid wasting time filling up forms that won’t get you any further. You just have to learn how to check out a few details.
It has a submit giveaway page
One of the best ways to identify is a giveaway website is real or not is to verify if they have connections with merchants.
After all, if a merchant can’t find the website, how is it suppose to announce and promote giveaways?
So the website must have a submit giveaway button or link. That’s the only why merchants can get in touch with the website.
It’s ok if you see that the giveaway site charges the stores, brands, or influencers that wish to submit giveaways. After all, they are paying for exposure. That’s legit and fair. When you realize that it costs more than a dollar to get one, just one quality lead from Google Ads, you will understand that charging 20 dollars for a giveaway submission is really cheap.
Its social profiles are updated and active
Why would a store be willing to advertise an iPhone giveaway on a giveaway site that has got no social proof? Would you do it? Well, no.
Unless the merchant is 100% sure he will be getting thousands of entries from a giveaway website audience, he wouldn’t waste his time advertising on it.
So check the website’s Twitter, Facebook, Instagram, and Pinterest before wasting your time entering all your details.
Its offers go beyond iPhone giveaways, Amazon giveaways, and cash giveaways
Take a look at the offers the giveaway site promotes. All you can see is iPhone giveaways? Amazon giveaways? Money giveaways?
Well, too bad, this is not a real giveaway site. Why not? Well, from the moment a website starts accepting external giveaway submission, you will most likely see a big diverse listing of products. The giveaway site list will range from a box of doughts to an iPhone giveaway.
As you know it is pretty hard to win free stuff without being charged. Finding a free giveaway to enter is some art.
In order to maximize your giveaway experience, you should totally check the giveaway site metrics, such as Facebook likes, Instagram followers, and so on. As we have said before, listing and posting giveaways is a business, and without a loyal engaged audience is almost impossible to get things going.
As soon as you see, nothing else, but an iPhone giveaway or an Amazon giveaway, you should totally check the giveaway site integrity before sending your entries, otherwise you will be wasting your time.
Following these tips will be worth it, as you will soon start seeing some results.