Top web design techniques to apply to your site

The Internet has become a fundamental part of human development in social, cultural, and economic aspects. Worldwide there are 4.6 billion active users on the network, while in the United States, the figure reaches 302 million people, equivalent to 92% of the total population of the country, according to Statista data. Therefore, having a presence in this channel is essential for any company.

Small businesses have already identified this opportunity; suffice to say that 71% already have an online presence. According to information from Top Design Firms, of the remaining percentage, 44% plan to enter the network in 2021. 

Although taking the first step is a great advance, to achieve the objectives of a website, it is necessary to implement optimization strategies to obtain the desired reach and increase sales and income.

An unattended website is like a tree falling in a barren forest; no one sees it, hears it, and cares. Don’t waste your money and take advantage of the investment you made when setting up your website. 

There are many strategies to implement to improve the performance of your online presence. Get a small business loan and invest in optimizing your digital channel, you will not regret it.

The relevance of developing a great web design

Web design will be your best presentation card for a site to work and visitors to navigate correctly. Invest in the planning, design, maintenance, and creation of digital interfaces. In simple words, web design refers to the actions necessary to make your visitors feel welcome and thus, generate a pleasant experience on the site.

Even if you have the most interesting products, services, or content globally, it won’t do any good if the design doesn’t support them or if the performance is slow. Visitors evaluate the effectiveness of a site in just a few seconds. 

Aspects such as colors, images, loading time, ease of reading, and good navigation differ between getting leads or one-time visits. If you do not have the budget for this task, accessing a small business loan is the best alternative to achieve your business goals.

Best techniques to know for improve your online performance

• Intuitive navigation: The intelligent distribution of sections, buttons, images, and videos is fundamental to generating a pleasant navigation experience. You should use the top horizontal bar or main menu to show the essential information of the site and the bottom bar or footer for pages of lesser relevance.
• Use easy-to-read fonts: The contents of your page should be easy to read. Use legible and standard size fonts, implement headings and subheadings within your contents and divide your texts into short paragraphs of no more than six lines.
• Orderly information without saturation: The information within site must be concise and precise, get rid of filler texts, and order your content without saturating the visitor’s visual space. The architecture of your page is fundamental to generating leads.
• Strategic use of color: Using neutral colors generates a clean and orderly appearance. Use the most striking colors from the palette of your choice for headers and key buttons.
• Responsive design: This technique allows you to offer the same navigation quality to all your users, regardless of whether they visit you using a computer or a mobile device.

How to start developing these techniques in your website

Twenty-one percent of small businesses face low traffic or visits to their website, and 43% plan to invest in improving the speed and performance of their site. Having a poorly designed website is an asset that will not generate profits and can even affect the reputation of your business. Don’t let an investment become a liability. Research the best small business loan on the market and get the capital to enhance your firm’s reach.