What is the Web Design Trend?
Trend in every market refers to the taste of the overwhelming majority of people, who are interested in that market. Likewise, the trend in web design is how the majority of internet users would like to see the online platforms. Digital marketing professionals are trying hard to identify the best designs that suit users’ taste, in order to be in line with it. Website’s visual appearance and how users would interact with an online platform are the main building blocks of a website design. You can find out more here.
Importance of being on top of web design trend
The final goal of an online business is to attract more users into its website, in order to convert more. Website design plays a vital role to make users stay on and navigate through a website. Like explained earlier in this article, it is users’ taste that makes a design to be trended. In other words, being on top of design trends is like providing what your website’s visitors want to see when they enter your website.
It goes without saying that websites with outdated design, don’t have any chance to attract users and will not be able to survive in such a fast moving and competitive market.
Expected trending designs for 2023
1- Typographical Design
Even though web design has the capability of putting all design elements such as text, photos, videos and animation all in one webpage, ignoring all elements in favor of large textual layouts are trending in 2023. The idea behind this is that large and bold texts, if used as the main element on a webpage, would make users interested to stay on the web page and navigate through the website.
2- Neo-Brutalism Design
Websites were designed neat and organized for a long time. Web designers were committed to put all design elements such as texts and photos in the right place, so all texts and photos were easily visible and readable. This long-lasting and well-organized design approach failed to compete against a new design approach which has been trending over the last couple of years called Brutalism.
Neo-brutalism, which is a softened version of Brutalism, tends to be asymmetrical with no hierarchy and order.
The idea behind neo-brutalism is that users will become curious about the content of a website that doesn’t seem to be organized, so they will stay on such a website to know about the contents and products such a website is offering.
3- Back to 90’s
It’s always a good idea to utilize nostalgia, to bring something to people’s attention, as the majority of people have positive feelings about things that used to be a part of their lives in the past. A design approach that uses visual elements such as pixelated windows icons, floppy discs and many more items came to existence a few years ago and it seems to be trending in 2023, same as in the past couple of years.
In addition to the nostalgic feeling such a design approach creates for older users, it provides the opportunity for younger users to become familiar with the 90’s digital atmosphere, as the period that they didn’t have the chance to experience.
In contrast with the minimalism design approach, maximalism tends to get fonts, colors and photos to talk. Many designers believe that using photos, oversized texts and gaudy colors, grabs users’ attention immediately. The idea is based on “more, is more”.
Maximalism design approach uses flashy images and colorful splashes to raise users’ interest and keep them on a website and make them navigate more.
Maximalism design is evolving and seems to be a tending design in 2023.
5- 3D design
Thanks to the virtual reality growth in popularity over the past few years, users are now more interested in 3D designs. The beauty of the 3D design approach is its capability to help users to imagine precisely and on the other hand it makes a website stylish and eye-catching.
3D design has been evolving in the past couple of years and more growth is expected in 2023. Hence, 3D design will be a trending web design approach.
How to be on top of design trend in 2023
Like explained earlier in this article, it is crucial for all online businesses to follow the trends, when it comes to web design. You, as an online business owner must be watching the market carefully in a reasonable timeframe, to ensure your website design to be in line with market trends.
As an alternate option, you can consult with a professional and registered web design company and take advantage of their recommendations and solutions, so you can rest assured that your website design is not outdated.
There are several good web design companies in the Dubai market that you can choose to work with. One of the best companies of its kind is Websima DMCC.
Websima has been providing web design and digital marketing service to many clients over the past decade across UAE and internationally.
Websima has a proven track record of success by providing quality services to a wide range of happy clients.
If you are planning to design your website in 2023 or already have a website that sounds outdated in terms of design, do not hesitate to contact Websima and ask for a free consultation meeting.
You will have the chance to discuss what you have in your mind and they will get back to you with a solution that works perfectly for your online platform.