Whether your goal is to increase site traffic or improve revenue, you need search engine optimization (SEO) to help you rank higher on search engine results pages (SERPs).
However, your SEO strategies may help your site rank well now but not in the coming months. People’s search behaviors as well as search engine algorithms change, so you have to keep up to maintain your ranking.
Let us talk about important SEO trends to try out for great SERP rankings.
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Digital Authority Partners said the latest SEO trends could help improve overall site rankings. One of the latest techniques is optimizing for featured snippets. Also called rich snippets, featured snippets are highlighted texts shown at the top of a SERP at position 0.
Featured snippets offer short answers to a query, typically in the form of a short paragraph or a list. Your audiences use them to preview a site’s content. When the snippet seems to answer their question, they tend to click on it for more information.
Automated systems at Google decide if your page can be a good featured snippet for a search query. Everyone can get featured, and your chances increase if your site is already in the top ten for related searches. When optimizing for featured snippets, you should:
Core web vitals were introduced to quantify web page user experience (UX), as a high UX guarantees a higher ranking on SERPs. Google Core Web Vitals revolve around three points:
With Google’s Bidirectional Encoder Representations from Transformers (BERT) update, the search engine is nearing the ability to feel like a human being. BERT uses machine learning (ML) and natural language processing (NLP) to help Google figure out what people are looking for so that it can give them the most relevant search results.
BERT helps Google bots understand language and develop a conversational approach to search. So, making sure that your web pages and content are optimized for Google BERT can help you move up in the SERPs. Remember to:
More and more people use their mobile phones to find what they need. They use their phones to order products or services, look for the latest information, and more. So, one way to improve your SERP ranking and bring attention to your brand is to put mobile SEO first. Be sure to:
Follow SEO trends, like using featured snippets, optimizing your Core Web Vitals, using Google BERT, and making your site more mobile-friendly, to help your site rank higher. When correctly applied, you can improve visibility, promote your brand, and increase engagement. These SEO strategies take you closer to meeting your goals.
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