Two friends use fashion business to empower kids

Contact: Jesse Staton, (929)523-7232 MOCK5DIGITAL@GMAIL.COM
Corporate responsibility is beyond important for the creators of the Woke and Fly fashion brand. It’s their life. The two best friends became successful entrepreneurs despite growing up in a Brooklyn neighbourhood where gangs controlled the streets and going to jail was more common than going to work.

Proceeds from the sale of the premium hoodies, t-shirts, beanies and more are poured into a community program called Boss Builders. The duo teaches kids how to create startup companies so they can rise to the level of the boss. The kids see the best friends as role models, mentors and examples that hard work pays off.

“Woke and Fly are changing lives,” says Wesley Mock. “Not only do we run Boss Builders, but Woke and Fly also support efforts to equip students with school supplies, turkey giveaways at Thanksgiving and homeless outreach. We want to use our success to lift up our neighbourhood.”

“You can wake to the situation around you and still dress fly,” said Jesse Staton. “Wear our products, turn heads and make a difference for kids in Brooklyn.”

The quality of the streetwear and innovation of the design have earned Woke and Fly their reputation. But Mock and Staton are still innovating. They weave an element of technology into some of the design. For instance, some hoodies have an LED element. Others glow in the dark. Woke and Fly also uses new a manufacturing technique that promises the design will last longer and won’t fade or peel away after dozens of washes.

“We’ve even integrated download codes onto our clothing,” said Mock. “Scan the code and download free music. Be woke. Look fly. Discover new music.”

The best friends have been creating premium clothing for all genders and age groups since November 2017. Shop the designs and help kids become bosses at wokeandfly.com.