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Video in your video email marketing campaigns will increase your open rate, open retention rate, click through rate, and other performance metrics. Video has many other advantages as well. It can lure new customers, show your company values and brand, help educate subscribers on your company’s products and services, and can even help customers experience your company more easily. If you use video, you can do all these things to improve your company’s email list building and sales results.
A Great Way to Explain
Video can be a great way to explain your product or service or build trust with your audience. For example, if your product is a new digital camera or software program, a simple video explaining how the camera works may entice customers to buy. You can even explain technical details of your program in a short video.
Email marketers can add videos to their emails. You can create one or create a series of videos, such as your company’s mission, history, mission statement, and mission statements for each of your products. When subscribers watch your video, they will most likely read your full email and be more likely to want to see more of your products. They might even click on your ads.
Easy to Understand
If you are using video in email marketing, make sure that it is easy to understand and entertaining. A video that is too boring can turn away people from your list. If your video is too technical or difficult, people will probably unsubscribe.
More Targeted Audience
If you are going to be using video in email marketing, remember to include the URL address to your video in the email itself. People who click through to your site or video on your website will know where to find your video’s and subscribe to your list. Make sure you have a link to that video as part of the signature line of every email you send out. Also, place a link to that video in the email subject line, so that subscribers can go straight to it.
Easy List Building
Video in email campaigns can increase your list building and your sales, so get creative! You never know – a simple video explaining your company’s mission and culture, or a demonstration of your latest product could be just the push you need to bring more subscribers in to your mailing list.
Video is one of the best ways to draw in more traffic into your websites. You should also consider putting videos on other sites, such as your Facebook page, and YouTube channel. The more traffic you get to your site, the more likely you are to get clicks on your emails and get your products more exposure.
So, now you can see that video can boost your business, but you have to keep in mind that it takes time to build a list with videos. Remember that your subscribers are interested in getting information about your business and your product, so give them as much information as possible.
