Impact likewise on local business pursuits
Here’s a typical voice-based search by a regular consumer resounding in small town America.
Consumer: Hi, I am Sally, I want to order a pizza.
Domino’s: Hi Sally, I am Bif. I will take your order. You live on 22nd street, right?
Sally: Yeah, One bacon cheeseburger feast, hand tossed, 1 chicken Caesar salad and one Pasta Primavera bowl.
Bif: Got it, are you paying cash or via credit card on delivery. Alfie will be on his way and will reach your home in 35 minutes from now. Thanks for ordering from Dominos. And stay safe.
Another example of a voice-based search
Ok, Google, Hi there, I am looking for some groceries. Is Walmart offering any goodies or is there a local sale in our neighborhood?
Or yet another example…
Alexa, what pizza toppings are available and can I order some garlic bread?
……………………………………………………………………………………………
As conversational commerce grows, (admitted, it is still in its infancy), the number of voice-based searches are gaining traction. In fact, they are also impacting the way modern SEO (Search Engine Optimization) practices are being used. The technologies are on the cusp of an epic evolution which will no doubt help local businesses to make significant sales.
This blog introduces the impacts which will form the base of future digital technologies. In the best interest of digital marketers, keeping track will enable them to strategize and organize plans revolving around voice-based searches.
Contents
(Psst; Make a large cup of hot coffee and assimilate it all for the next plan.)
With the addition of simply talking aloud or conversing with ‘Alexa’ many users search for services and products online. It eliminates the cumbersome activity of typing keywords on search engines. Use any device and ask a question before shopping. The results are all available for you to make decisions. This has a huge impact on the way search engine optimization functions. It is replacing traditional methods of marketers using keywords (the heart and soul) for SEO.
At a quick glance, voice-based search offers benefits to increase revenue.
As a digital marketer, it is important to move ahead and optimize for voice searches so that you have an edge over competition. The following tips may prove to be useful:
Most important tip: Frame answers for humans and not for search engines as you have done in the past.
VBS is not just a fad or a trend that is likely to fade away. It is here to stay. In 2021, it is most likely to become a standard practice. Develop your strategies to include it.
Right now there is only Siri, Alexa, Cortana and Google. More VBS technologies with refined capabilities across more languages will enter the market. Even though voice assistants are not able to answer several questions now, in the future they will be providing more information than ever for people to make decisions and buy stuff.
You gotta be ready for it.
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