Today, for the vast majority, outside of this world, there is a different world of its own. “The universe of online media”. From entertainment to shopping, we rely nowadays on one or another social media platform. Think about it, how deeply we are involved in it.
Now imagine, you saw a few good products on an online portal. You read reviews about it on sites, some were good and some were bad. As, 70% of reviews were positive, you decided to buy an item. Few days later after your purchase, when your order arrived, it was not the same product you were excited to receive. It was something else.
Frustratingly, you went to customer care services, twitter, and on every possible platform where you can raise your concern, file a complaint and ask for your money back. But, you get no answer and neither your money.
You felt terrible. You posted your negative experience on the portal under the product review. You hit the unlike button and deleted the application as well. Not only this, you also shared your bad experience with your friends and they all started hating the brand because they felt this company doesn’t care about its customers. Their experience was horrible and they felt cheated.
How will this experience make you feel? For me, it’s heartbreaking and not trustworthy at all.
For digital marketing platforms such as advertising your product or brand on social media, being a strategist you must keep this very thing in your mind, that if 100 likes can make your brand successful then 1000 dislikes can break your brand into pieces.
If you remember the time when negative mouth- to-mouth publicity has affected the society and boycotted the company because they cheated with the people, similarly, in today’s time these things work.
As a marketer of social media platforms, the most ideal approach to improve your online media methodology is to initially discover why it works against you in any case. Thus, how about we feature a couple of errors in your social media marketing management, which can create trouble later?
Contents
1. No interactions with customers
Remember, what was the first reason for you to be on social media? Commitment, engagement with your customers and continuous interaction. Presently, if you are not drawing the attention of your purchasers, they will not stay with your business by the same token. Remember that clients imagine that social media is the most ideal approach to associate with their particular brands.
When you want to make your brand popular on social media and you are not dynamic on the media stages, your page will lose its reach. Publishing content on your channels and predictably isn’t gainful for your business either since you won’t take the advantages of social media promoting tools.
So, if you want your customers to stick to your social platforms, there is a high need to interact with your customers, be responsive to their feedback and stop being careless to the complaints and concerns of customers.
2. Be creative with your content
People need something other than what’s expected. They are exhausted of the same content and same methodologies everywhere.If you want to attract your clients to your social media post then creativeness is your redeeming quality. Even if you post regularly and stay active with your same content on social pages then this may not help you. Remember, You need to be highly inventive and learn the ways to engage your customers on your social media handles. To avoid keeping your crowd occupied for the long run, you should look for something else which is interesting and can increase your reach broadly.
Obviously, the amount of content to be posted should be kept in mind to make things dynamic on your social sites, however remember about the quality as well. Post some engaging content, try connecting with your customers to make your business’s social media presence stand out of the box.
3. Dealing with hate comments
A few groups of people are reluctant to manage adverse comments. They are anxious about the possibility that any negative things will demolish their business. Here is an advice, do not get irritated by negative remarks from your customers. Your eloquent answer can do wonders for such comments and this can turn into a positive approach for your clients over the long haul, since they will know that their brand responds to their issues confidently. These negative comments help you improvise your presence among several customers and you should always accept remarks like these, as they are helpful in analysing and upgrading your social media presence.
4. Avoid posting same content on all platforms
There are various possibilities on social media where marketers’ tools give permission to advertise a similar post on few other online media stages. Various organisations use it to plan posts. However, in many cases, people utilise these shortcuts to plan the same post on different platforms like LinkedIn, Twitter, Instagram and Facebook etc. Because it’s a long process strategy so people feel lazy to post the same content again and again on different platforms.
We need to keep this in mind that the things those work for one platform will not be equally approachable to other platforms. If you will create custom fitted content for every stage this will not only build your reach and commitment but also will develop the interest of everyone.
For example, on Twitter we can only post 140 characters but on Instagram we can expand the length of content. So, this will have a different impact for both the users.
To help tackle this issue, improve your items with the goal that you can modify your post for every web-based media stage and offer them to your profiles at the same time.
Conclusion
Nowadays businesses have to go through a lot in marketing terms. With the help of social media platforms we can enhance the virtual identity every day, but we have to keep things in mind before approaching a massive audience. We can’t afford to make mistakes but we can hire some social media professionals to deal with your social media identity and strategies accordingly. If you are looking forward to making things happen then don’t just wait to learn how to maximise your social media reach by joining digital marketing courses.
About the Author- Gaurav Heera is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for DelhiCourses, an institute known for its digital marketing course in Delhi.
