Web Fonts and Web-Safe Fonts in Email Marketing

If you could go back in time to the early internet’s wild west days, you’d discover a site full of elementary typefaces that made designers and marketers squirm. This is because marketers were compelled to utilize a small number of web-safe fonts that were widely available at the time.

However, some knowledgeable and creative individuals want to accomplish more, and as with most things, this served as a motivating factor for change. Web fonts and commercial fonts are excellent examples of this.

What is the difference between a web font and a web-safe font?

Web-safe fonts are the kind of fonts that you are most likely utilizing in your emails at this time. Because they are the default fonts that may be found on various computers, devices, and operating systems, fonts such as Arial, Verdana, Georgia, Times New Roman, and Courier are considered web-safe fonts that can be used for live text in email.

On the other hand, Web fonts are usually not available across a wide range of operating systems and devices. Instead, they’re expressly developed and licensed for usage on websites, as opposed to other platforms. It is famous for web fonts to be used since they allow for more creativity because you are not restricted to using a pre-installed font on your computer.

Who is the target audience for web-safe fonts?

Although using web-safe fonts may seem tedious, many companies make use of this kind of writing. Why? Because web-safe typefaces are, in many instances, a throwback to the past. They have a clean appearance and render well on almost any device.

Companies with a significant presence on the web, such as the following, employ web-safe fonts or variations of these fonts:

• American Apparel
• Crate & Barrel
• JCPenney
• Jeep
• Mattel
• Nestle
• Panasonic
• Target
• Time
• Toyota

Web fonts:

Web fonts are usually not available on a wide range of operating systems and mobile devices. They’ve been specially developed and licensed for usage on website content management systems. Web fonts enable designers to express themselves more freely since they are not restricted to using just the pre-installed fonts on their computers.

Web fonts vs. web-safe fonts: which one is the best?

First and foremost, it is critical to grasp the distinction between these two kinds of fonts. Web-safe fonts are the default fonts that can be found on most operating systems and mobile devices. It is doubtful that you will find web fonts on your operating systems and devices, but they are supported by specific major email clients such as Apple Mail, Outlook 2019, Outlook app, and the default Android mail client (not the Gmail app).

Web font pairing:

Finding the perfect typefaces that work well together to enhance your email design may be time-consuming and difficult. You are no longer need to use a sans-serif title font in conjunction with a sans-serif body font in your format. Choose typefaces complementary to one another and use them to make your email stand out and attract your readers.