The hospitality and tourism industry is becoming accustomed to more personalized service. The industry is focusing on collaborating with innovative technologies to base customer preferences on previously selected information about a client to provide a customized service like the integration of voice technology. The industry is in its early stages of exploring the possibilities of the technology.
Here is a list of some current trends in the hospitality and tourism industry:
- Tech explosion: The majority of people nowadays are tech-savvy who like using mobile websites and apps to simplify the traditional procedures of booking a hotel, reservation, and other stuff related to the hospitality and tourism industry. Hotels need to upgrade to self-sufficient ways of offering their services with high-quality tech equipment and knowledgeable support staff. In light of the tech explosion trend, many hotels internationally are turning to solutions that offer simple housekeeping and task management for hospitality, streamlining operations and setting a new industry standard, especially when compared to traditional methods in other countries.
- The incursion of international visitors: Hospitality and tourism industry must be able to provide services in a customized way as per the requirements of their clients. International leisure travel is on the rise and that signifies the need for a multitude of languages and tailored experiences appropriate to the unique culture and needs of these international visitors.
- Increased emphasis on health and hygiene: People are more concerned about what they consume and the effect of diet on their well-being. They like to take charge of their health and the industry needs to understand their needs by providing well-equipped fitness centres, spas, and pools. In addition to the growing trend of opting for healthy food options with innovative wellness options like the perfectly blended lighting that energizes, in-room exercise equipment, air purification, vitamin-infused shower water, and yoga spaces.
- Sustainability rules: The structures in this industry are focusing more on renewable energy resources as the eco-friendly practices are becoming the new norm. Updating systems to save energy by installing solar panels and automatic switching off of air conditioners and lights when guests leave their rooms are some of the important rules of sustainability.
- Destination promotion: The outburst of destination promotions on social media is initiating a change in this industry to become more involved in boosting local tourism. They ask their guests to share their experiences with images on social media platforms to attract more and more tourists.
- Unique perks: The unique structure of properties with highly sophisticated technologies is a lucrative offer to clients who like to explore high-end technologies. Numerous brands are offering unique perks like incorporating sophisticated informational screens in bathroom mirrors, free daily food coupons, and other curated sets of souvenirs.
- Real-time response: If a hotel guest is dissatisfied with the services, complaining is no more an issue. They can simply log in to their website, file a complaint in no time and rest is assured. The industry had changed drastically, engaging with customers and responding to their queries through social media platforms helps to maintain constructive relations for driving future bookings.
- Catering to visionaries: Media has created an image and people are wandering off in the mountains to fulfill their vision of having a perfect holiday in the realms of nature. This industry needs to understand the importance of developing strategies considering the demographic group’s personality traits. By doing so they can focus on early adopters of technology to actively promote their businesses on social media channels. Visit minishortner.com bgmi pubg.
Diverse roles are evolving due to the preference of technology over the traditional forms including the digital check-in and more personalized service. You can explore the hospitality and tourism management course to deep dive into this industry.