Term like “content marketing “They appear in snippets talking about establishing your brand presence, increasing followers, having successful start-ups, and getting your brand known in your market.
1. Long-form content
Long-form content available online for free is a great way to develop thought leadership and grow subscribers.
Ultimate Guides is one of the best types of long-form content you can create. To create such long-form contents, wordpens.com can be your perfect choice. Contents are not just 1,000 words long. It can be 5,000 to 15,000 words. There are several chapters, each on its own URL page. For this reason, they offer invaluable value. Users don’t have to go elsewhere to get information on the topic, as it literally covers everything. These guides are also available online for free, making them easy to access.
2. Case study
A case study is a detailed study covering a particular scenario or example and should provide practical information and knowledge. Case studies are most effective when you follow a straightforward model. Write a summary of your investigation, explain the problem or hypothesis you were testing, explain the solution, and then confirm the results and their significance. Here and here are some great case study examples.
3. Electronic book
E-books can seem overwhelming when first written, but they make good lead magnets, and evergreens can remain good lead magnets forever. It takes more time and money to make them, but you can outsource the process to a freelance writer who has written them.
E-books are between 5 and 30 pages long, but they must add value. Many e-books I read spend a lot of time explaining why business advertising is so good that it doesn’t offer a real solution. This does not convince the user to convert later. We can offer the product as a solution to the problem, but it should not exceed 10% of e-books (in practice, 5% is usually sufficient). Great examples are here and here.
4. Download templates and checklists
Downloading templates and checklists will create great lead magnets. They are practical. These are great resources that users use repeatedly and don’t spend a lot of time or money to earn money. Offer them to subscribing to an email subscription and promote at the end of your blog or video, and you’ll be golden. Templates and checklists are organized organizations, have a concise copy, and should include the mark somewhere. Lots of blanks are required.
Video is not necessarily associated with “content marketing,” but it should be. It’s dynamic and engaging, and more users see the video than they read the text, so content should include it in your content marketing strategy. More than four times, many users want to see a video about a product than read about it.
Deliver videos in content marketing and social media marketing campaigns. The easiest way to use them in content marketing is to upload them to social media .
Infographics allow you to combine large amounts of information into a single image in a visually interesting and easy-to-digest way. For example, if you have an infographic with 15 different statistics from a case study, with visuals, charts, and graphs alongside the statistics, the infographic is ideal for gaining more engagement (and virally). Can be). It also has embedded backlinks to the infographic, providing the valuable backlinks needed for content marketing for anyone who shares it successfully. There are many types of infographics to choose from, but some need to be consistent at all times. The design should be simple and clean so that users are not overwhelmed. As with the checklist, use plenty of white space. Organize your content into separate sections as needed, and use headings to describe what infographics are briefly.
So if you want to get maximum business leads using content marketing then you must follow the above content marketing trend.