Digital Marketing

What converts best when marketing on Instagram?

You’ve decided to give Instagram marketing a try. Now you want to see what sells best on Instagram. The problem with this line of thinking is that it sounds like there are only a handful of things that people buy on Instagram. You can sell almost anything on Instagram as long as it falls into their rules. That means you can, in theory, sell vacations, clothing, or even electronics. The real question is, what can’t you sell on Instagram. Few social networks have as much traffic as Instagram, which means there’s an audience for everything you can think of.

Start to think of building an audience before trying to sell something

If you go into your Instagram journey with thinking about making money first, you’re putting the cart in front of the horse. The first thing you do is you build up a following. You can get your account started on the right foot by buying Instagram followers in the beginning. Sites like Goread.io are great because they allow you to get right to the point of growing your account. People will see that your account has followers, and they will follow you. Accounts that don’t have many followers have problems with growth because people see them as low quality.

Slowly introduce niche products to your audience

You’re going to need to have a way to monitor what sells and what doesn’t. This is where being able to see how people react to your content comes in handy. Not only do you want to get people to click, but you need to study their behavior after they click. That means you need to follow the person after they click on your link and see how they act on the page that you send them. You should send the person to a landing page where you can monitor what they’re doing. You will have to tweak your landing page and also your funnel to ensure that as many people as possible buy from you.

Should you promote a product or a service?

If you’re in the weight loss niche, you might better sell a supplement over a weight loss plan. If your traffic buys the plan more than the pills, then that’s what you go with. It’s best to sell something that has reoccurring payments, but at the end of the day, what you want more than anything is conversions. If people are buying, stick with whatever it is that’s making you money. You aren’t going to know what sells better without first giving it a try. It will take you a few weeks to a few months to learn what people are more likely to buy from you. After you learn, it’s all then about making sure you put the offer in front of as many people as possible.

Rinse, repeat, and profit

Growing and profiting from an Instagram account really is that easy. You learn how to grow the account, discover what works through testing, and then stay focused and bring in more followers. If there was ever a secret method of making money on Instagram, this is it. You build an audience, learn what they want, and put it in front of them so they can’t refuse to buy it.

James Smith

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