Franchise marketing involves actively advertising your franchises broadly across all platforms focusing on the location. Therefore, one company can sell and market their different products in different areas. Marketing is an integral part of a business, and every franchisee should invest more in marketing their products, or you could hire other companies to do it on your behalf. For example, LBA provides local franchise marketing to increase local leads and phone calls. Franchise marketing helps to bring new customers and maintain them with the use of different types of strategies. One of the best ways to optimize digital marketing for your franchise business is automation. With the help of marketing automation tools, you can manage your multi-location marketing more professionally and successfully
Below are some of the franchise marketing strategies that you should incorporate in your franchise today:
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This type of searching is where the business uses organic strategies to appear at the top of search engines like Google, Bing, and yahoo. This method does not involve paying the search engines for visibility but uses different legal strategies to help them rank higher on the search pages. These legal strategies include:
Technical SEO – this tactic does not use any content but focuses mainly on the website’s functionality. For example, companies ensure that the websites are:
On-page SEO – The franchisee uses the keywords that users use to search on the internet to integrate each keyword on the content page. What the business does is conduct keyword research, content creation, and keyword optimization. Since the search engines are familiar with this type of keyword, they give the site a higher ranking.
Off-page SEO– The brands connect to other trusted and reputable web pages; this shows that the website is trustworthy and reliable, increasing their visibility on the search pages.
This is a type of marketing where businesses use paid strategies to appear at the top of search engines. When a brand wants to market their company, they find keywords that users mostly type when searching about a particular product line. They then create strategies and campaigns that would capture the user’s attention. After that, they pay search engines such as google ads to advertise their brand’s content, and it appears at the top or bottom of a search page. When users click on the links, the company gets charged for each click. For this reason, the strategy is also known as Pay-Per-Click marketing.
Email marketing is a form of marketing where brands target their specific audience by sending them a customized email to their inbox. Email marketing is one of the oldest marketing strategies, and it continues to show better results. If a business gets offered an option of gaining one follower or sending one email, they should go for an email. People on social media follow many other friends and families, so there is a possibility that the person will not view your page or your business does not appear on their timeline as they scroll through the feed.
Today, most people spend their time online to catch up with friends, research, and online shopping. Others have started their businesses and grown them into big companies that require large teams to maintain them. Some of these pages depend and focus on social media such as Facebook, Instagram, Twitter, and Linked In. Below are the strategies businesses use to market their products:
On Instagram and Facebook, franchises create their pages to post photos and videos on their timeline and stories. Advertisements bring in new followers, but the company’s content makes the users stay on their page. You can ensure to keep your users hooked on your page by regularly posting, posting reviews, and replying to comments.
Generally, the advantage of franchise marketing is that you don’t need to have business experience to start advertising. Secondly, franchisees are most likely to succeed as compared to small businesses that are just beginning. Also, it is easier to allocate finance for franchise marketing in a big company compared to star-ups. Lastly, the reputation of a franchise is already built over the years that they have been operating because they have done national advertising on theTV and magazines, and they have standard work and management procedures. Therefore, all these advantages give your franchise a dominant ground to start on franchise marketing.
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