Social Media

What motivates people to put likes on Instagram?

When we talk about Instagram, the main concern is the number of likes on each post. Maintaining an upward graph of likes and followers is quite challenging with so much going around and high competition. So, the most trending question is how to grow your followers on Instagram organically and motivate them to ‘Like’ your post? Here are three useful tips that will help you to motivate others to like your posts. 

Post Quality Content Regularly

Posting regularly is important, but at the same time, you must focus on the quality of the content. This will depict your seriousness and passion that will go a long way in creating a brand. The posts should be fresh and engaging, something your audience would be interested in. Creating eagerness and curiosity will drive them to view and like your posts. So, think about creative and innovative ideas that would appeal to your audience. Also, post Instagram stories, as their look and feel is quite amazing.

For posting, you can choose a fixed time on Instagram based on the target audience. Find out the peak times and post them for maximum reach. Try experimenting with the number of times you post in a day and week, observe the engagement rate, and decide accordingly.

Use high-quality multimedia, images and videos

Undoubtedly, content is the king, but the visual presentation of your posts is equally important. Always share high-quality multimedia as the Insta posts. No matter how good the content, if the presentation is dull, it will not appeal. So, make sure you use high-quality multimedia, images and videos. 

Instagram provides several filters and editing options for changing attributes like brightness, contrast, shadow, highlight, etc. So, if you think that your chosen picture needs a better filter or more clarity, you can edit it before posting. 

A visually appealing post stands a better chance to get Likes than a regular post. That’s why you will see that influencers always rely on posting the best pictures which convey the untold words in a single glance. 

Choose catchy captions, easy to read fonts and appealing colors

You need to motivate your users and followers through appealing captions and crisp content. No one is interested in lengthy posts. Keep it short and simple. Use one-liner and bullet lists as much as possible accompanied by matching graphics, imagery, and animations. Also, pay attention to the use of colors, backgrounds, and fonts. All this, in totality, encourages the users to read your post. If they really like the content, they will definitely give you a Like.

Conclusion

The above discussion highlights three useful ways to motivate your Insta users to read and like your posts. So, work passionately on your posts and optimize them well to expand their reach, compel the users to read, and then like your Insta post. Organic growth will always give you better results in the long run, so take the harder way. 

Adrian

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