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The success of email marketing activities is directly related to the quality of the customer base. If you actively supplement your list using the subscription form on the site and only, the list of email addresses will grow old every day. So before starting each campaign, you will have a base of questionable quality at your disposal. In this case, we recommend you to check to see if email is valid before starting the mailing. This way you will avoid immediate negative consequences, including blocking your corporate account and sending it to the blacklist.
Special programs have been created for those who are interested in how to check if an email is valid. These are online validators that provide database cleaning services. They identify non-existent, inactive email addresses, spam traps, fly-by-night, and other junk. With their help, you can find accounts with an error or duplicate contacts. By worrying about how to verify if an email address is valid and using modern verification tools, you eliminate known address aliases, as well as those accounts that are more likely to turn into spam complaints about you. As a result, you will have a clean list ready for targeted and effective mailing with zero risks. What’s more, knowing how to know if an email address is valid will also save you marketing costs. So, if your tariff for sending mail services depends on the number of contacts in the database, then, having cleaned it from slag, it is possible to choose a monthly plan at a reduced price. And finally, the higher the efficiency of mailings, the lower the costs, the higher the ROI. Well, this is exactly what we need!
Contents
Best Verification Methods or How Email Validators Work
Before we check email address validity, let’s look at the algorithms using the example of a popular validator. Its credo is: verify emails with Proofy.io! The service, although quite young, has already managed to acquire a multi-million army of fans from marketers, small and medium-sized businesses, sales managers, recruiters, HR, and other specialists. And it’s all because Proofy has a wide range of all the necessary tools for high-quality verification, such as:
- deduplication of accounts;
- syntax checker;
- domain / MX record validation;
- checking SMTP connection;
- dispatch risk validator;
- API function integration;
- real-time processing, etc..
In addition to a powerful set of options, high-quality software, defining is this a valid email, should be fast. In the case of Proofy, its capabilities open up new perspectives in terms of optimizing the work of employees in the email marketing departments and increasing their productivity. This is achieved thanks to ultra-fast data processing: 100,000 contacts are checked in less than 45 minutes.
Proofy is an experienced “player” in the marketing services market also because it offers favorable conditions in the test email address valid question. Only $ 0.006 for checking 1 email address. At the same time, the service provides 500 free checks to new users immediately after registration.
Professional validators pay special attention to finding spam traps and temporary accounts that are usually used for fraudulent purposes by cybercriminals. This is emphasized by Proofy, which check disposable email so that see if email is valid with 100% probability. By doing so, all interactive “trash” leaves your mailing list.
How important is regular bulk checking of my mailing list?
Ok, you already know how to check valid email address. Now you may be tormented by another question: why is this all? How important is it to check in the long term? Believe us, it’s important! Using a modern post data validator, you can avoid both soft and hard bounces, catch all the “dead” accounts that are sucking your budget. With the help of email verification, you can increase the deliverability of emails up to 98.5%, preserve the impeccability of your reputation as a sender, improve the authority of your domain in the eyes of mail providers, make your connection with the client deeper and the relationship more trusting through targeted and personalized mailings.
In addition to the question of how to see if an email is valid, many marketers are interested in another one: how often should they check if email address is valid? We recommend checking the list before each mailing campaign.
We hope our review has convinced you of the advisability of using an email validator. Choose the best for your business!
