In today’s high-tech world, everybody has got a smartphone. Everyone is constantly mapped and tracked. Through geographical coordinates, your location is captured and shared with the entire world. But how is that location-information interpreted? Well, this is usually done through a process referred to as geocoding.
As compared to physical addresses, geocoordinates have been proven to be more efficient and reliable. Here are the top reasons why you need to have a decent geocoder at your disposal. And this is particularly important if you’re working in the transportation industry.
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Precision
Some addresses can be incorrect or inaccurate. They can be incorrect because of human mistakes or inaccurate because certain road networks have changed. With the help of geocoding, however, all these flaws can be fixed.
Versatility
Different countries have different metric systems. And these disparities can cause conversion miscalculations. But the good news is that geocoding offers a universal approach to finding geographical locations. With this technology, languages and latitude-longitudes are equal across all nations.
Geofencing
Geofencing is a unique concept that entails virtually delimiting an area around a specific geocoordinate. This technology is particularly useful for industrial sites comprising of companies with multiple entrances.
Different applications don’t necessarily spot one address in the same position. The only way this inconvenience can be averted is through the use of latitudes and longitudes- not addresses. And that’s exactly where geocoding comes in handy. Click over to Geocode API for premium georeferencing services.
Location Intelligence
Well-designed geocoding tools come with extra features that boost efficiency. You can always leverage them to take your business intelligence to the next level. Plus, they store customer information. Addresses that have already been geocoded can’t be converted again. And locations that had earlier been corrected can’t be corrected again. Wondering how important this is? Well, this feature helps in eliminating the red tape.
Consistency
Road networks are quickly evolving. Since geocodes often point to a fixed physical location, they don’t change. They point to a latlon (latitude, longitude), making it easier for you to make abstraction of the road map. So, you can always rest assured that the data you get will be clear, consistent, and straightforward.
Auto-Correction
When an inaccurate address is introduced, the geocoding tool determines if it can make something sensible out of it. For instance, if you misspell a street or city, the tool will automatically detect the mistake and deliver a fitting result.
And when the errors are severe, a waterfall system is applied to get the desired result. But the end-user must be notified of the waterfall system that’s being utilized. When an address points to a location that’s 400 meters from the location the users are searching for, geocoding will allow them to make a quick correction.
The Bottom-Line
Geocoding is an important step towards operational stability, as well as, reliability. Not only does this tool offer operational benefits, but it also comes with administrative advantages. As a business owner, you can always use location-based intelligence to make strategic decisions and gain a competitive edge.