Why Social Media Marketing Is Essential for Local Businesses

If you have any doubts about how important social media marketing services are today, just consider that more than half the global population uses social media at some point during their day. Is there any other way in the world that you can literally reach half the people on the planet with just one post on social media? WGNR is a social media marketing agency in Orlando, and we have had years of experience in helping clients increase their online presence, as well as in making personal connections with their base of followers. Here are some of the reasons that social media advertising is so essential for local businesses.

Personal connections

One of the most powerful features of having a strong social media presence is that it will allow you to make personal connections with your followers. In the past, virtually all businesses tended to be organizations that were unapproachable, and in many cases, indistinguishable from each other. That has all changed with the power of social media. Now you can reach out to your target audience and include them as part of your business odyssey, and become personally involved to an extent never possible in the past.

Inexpensive advertising

Another major appeal of social media advertising is its low cost. While it’s true that many platforms will charge fees for advertising, you can do a great deal of advertising on your own just by posting content that will be read by your followers. When this content is shared with friends and relatives, the word of mouth advantage can be tremendous, and it won’t cost you a dime. There is no other channel you can use where you can achieve such cost-effective results by using social media posts.

Even more social media time

If you thought people were spending a great deal of time on social media platforms a few years ago, you would probably be impressed at how those numbers have risen in the wake of the COVID-19 pandemic. During the pandemic, people stayed home in huge numbers, with travel restrictions in effect and social distancing a big part of the new social landscape. The bottom line of all that is that people spend far more time on social media platforms today than they did just a few years ago, and all that is to your advantage if you can reach them on the right platforms.

Building sales and brand awareness

There is virtually no better way to acquire more leads, increase sales, and build greater brand awareness through the usage of social media. With its potential for low-cost advertising and content posting, it’s also one of the most cost-effective channels you can use for reaching your target audience. The more people you reach through social media, the greater your chances are of acquiring more customers leads, which can then be converted into increased sales. The more active you are on social media, the greater will be your brand awareness, as people begin to recognize your increased presence on the platform.

Understanding your customers

There has never been a way in the past for even small businesses to reach out to customers to find out what they’re thinking. This is extremely important, because it helps to identify the wants, needs, and pain points of your target audience. This in turn will then allow you to tailor your advertising and marketing message to that audience. It’s very easy for you to use social media to sound out your followers on what their problems are and what their needs are, and then you can go to work on fulfilling those needs and solving those problems.

How WGNR helps with social media marketing

All small businesses will be helped tremendously by investing in a social media presence, because it will do wonders for increasing your brand awareness, and for making personal connections with users who are part of your target audience. WGNR provides social media management services that can help you establish a presence on those platforms where your target audience typically spends significant time. Contact us today so we can get started right away with your social media marketing in Orlando, and increasing your brand awareness everywhere.