E-commerce markets have seen a rapid increase in competition in the last decade. An even steeper increase was seen after the Coronavirus wave hit, and countrywide lockdowns were imposed in nearly all the countries, driving people to go online. As markets shifted online, the competition increased.
This is great news and bad news for an online business owner at the same time. The great news is the steep incline in potential customers at all times online. 56.2% of the entire world’s population goes online every day. This means that millions of surfers are scrolling through the market, and you can target any of them. Except…your competitor seller may reach customers before you do, which is the bad news. With so a billion online surfers and millions of products available on the web, how do you make sure that your product is reaching the customer? If you are a small business owner looking to sell specific products, then the best option for you is to choose a good social media marketing strategy.
Social Media Marketing is a type of digital marketing alongside email marketing, Pay-per-click, Mobile marketing, affiliate marketing, SEO, and content marketing.
In 2022, the most effective types of Social Media are
- Photo ads.
- Videos ads.
- Instagram stories ads.
- Facebook, Twitter, and Instagram feed ads.
- Messenger ads.
For a small business owner who wishes to get an ROI rate, the best thing to do is hire a marketing management agency. Multiple digital marketing management agencies offer great tools for their customers by assessing their requirements and what they want to implement in their business. A user can also ask for one specific feature depending on the company. For example, a customer can ask for First Page Instagram ads services only and not Messenger or Facebook ads. This is really beneficial for those who are on a tight budget. They can hyper-target their audience and can get desired results nonetheless.
Instagram ads and why they are effective.
Instagram is a social media app with more than 500 million active users daily. Instagram topped Snapchat’s activity, as Snapchat has 150 million active users. Instagram is the second most popular social media app, with Facebook or Meta on top of the list. Instagram has 1 billion active users monthly. It is a no brainer that Instagram is a great platform to promote your small business. Some main benefits of advertising through Instagram are
- Instagram’s users buy.
Statistics show that one-third of all Instagram users have bought products through Instagram, which means 333,333,333 users buy products from Instagram around the globe daily. A user who has once made a purchase is 70% more likely to make purchases again. This makes Instagram a great platform to start and promote your business.
- Instagram’s users are most likely to click on ads.
A 75% of Instagram users who are shown ads in stories and feed click on these ads. This increased traffic to your website not only increases sales but also increases your Search engine ranking.
- Micro-target your audience.
Instagram allows sellers to micro-target their audience by narrowing down probabilities of who is most likely to be attracted to your product. This can depend on factors such as the geographical position of the customer, age, browsers history, etc.
- Budget-friendly for all.
As Instagram was recently bought by Meta or Facebook, the capabilities of Instagram have broadened widely. It allows users to select a budget and allows feature variations according to that. Meaning, even if you have a tight budget, you can still advertise on Instagram effectively.
