Blogs aren’t just for speaking about your favourite topic, hobby or social issue. They present a fantastic opportunity for businesses to connect with their customers. As a marketing tool, blogs can be used to cultivate real long-term relationships with consumers, as well as establish your business as a thought leader. There’s no doubt that every business should have one, and here’s no better time to start a blog.
Develop a brand identity
Blogging or guest post services helps you to get a message across to your audience outside of your regular avenues. This means that you have a new channel from which you can communicate with and engage your target audience. Blogging also gives the opportunity to build your brand’s personality, and show some flair with your marketing techniques. You can get creative with blogs, and deliver a service above and beyond simply what your business provides.
Storytelling is possibly the number one way to connect with your audience, and blogging is the perfect way to do so. People connect to human stories, and you can show this side of your business through blogs. When customers feel that they are buying from actual people as opposed to a large, faceless organisation, they are more likely to come back to you too. From a marketing perspective, customer retention is extremely important and high on the priority list for all marketers.
Marketing your products
Aside from the connections you can make with consumers, blogging provides the perfect time to advertise your product or service. Whether it’s content from an interview with a customer, or exploring the different kinds of ways your product can be used, blogging gives you the floor. You can show potential customers the potential of your business to solve their buyer problem and even improve their lives. Showing off bonus perks of your products makes customers much more likely to complete a purchase.
From a technical standpoint, blogging and SEO (Search Engine Optimisation) are a match made in heaven. Blogs allow you to rank on search engines for a number of keywords that you possibly wouldn’t be able to from your corporate website alone. It also gives you the ability to reach a much larger audience who may not be searching for your product, therefore increasing your audience pool. Blogging can get your brand and its message out into the world through both a social and technical perspective.
Establish yourself as a thought leader
The opportunity to explore different topics through blogging is one of the reasons why it is such a powerful tool for businesses. Whatever industry you are in, from the media to construction or beauty, blogging provides the opportunity to become a thought leader in your field. Not only will this help to direct clients to your site, but it will give your brand more authority in your industry. And people buy from sources that they trust, so by being a thought leader, you are harnessing the power of knowledge and getting a significant return on your marketing efforts.