Younique at the Forefront of Cruelty-Free Beauty

In a market saturated with hundreds of makeup products, and no industry standard for non-cruelty practices, it can be nearly impossible to find a makeup brand that suits your quality and moral needs at the same time. Luckily, a Utah-based makeup company called Younique is cruelty and animal testing free!

How is Younique Cruelty Free?

Animal testing has long been a mark besmirching the image of the makeup industry, but even today, companies are still testing on animals to cut corners and save money.

Younique strives to break that mold, refusing to forgo animal safety just to save a dollar. In a market where animal testing is the norm, a company that won’t budge on animal testing is as rare as they come.

In the makeup industry, the most common type of animal testing happens with the finished makeup products, using them on animals to rule out any skin sensitivity. Testers rub makeup products in the eyes and on the skin of these testing animals, an upsetting and unfortunate practice that is a dark secret of the makeup industry.

Younique forgoes this unpleasant practice by never testing their finished products on animals. It might cost more to have their products verified as safe without animal testing, but for a company with such firm values and beliefs, it’s well worth it.

Not only does Younique refuse to test their final products on animals, they seek manufacturers for their product ingredients that are also cruelty and animal testing free, meaning that Younique’s products are cruelty-free from the ground up.

It would be all too easy to use less expensive, easier to find ingredients from manufacturers that don’t hold the same stance on animal safety as Younique, but they really go the extra mile to keep their makeup products guilt-free.

Younique’s Promise on Animal Safety

Younique differs from its competitors by being upfront and honest about their cruelty free brand of makeup, frequently checking for the quality and policies on animal safety from their providers. It wasn’t enough to just choose the right companies at first; instead, Younique makes sure that their providers continually implement policies that emphasize animal safety.

Younique’s efforts haven’t gone unnoticed. Beauty bloggers and gurus praise the company for their firm, well-researched cruelty-free policies, and dedication to the cause. But it isn’t only Younique’s animal safety practices that are being noticed; these same bloggers and gurus love Younique’s high-quality makeup. It’s a win-win for everyone!

As time goes on, more and more consumers are realizing the startling truths of animal testing and seeking companies that value the lives of these little creatures. These makeup users can rest assured that Younique isn’t just jumping on an animal safety bandwagon.

Instead, they have a long track record of making the right choices for animals and remaining cruelty-free through the years, even when it wasn’t easy.

In a market saturated with hundreds of companies and thousands of products, it’s wonderful news that there is one premium makeup company that has always made the right decisions for animal safety, and will continue to do so: Younique.