Do you want to create a digital marketing strategy for a client, or for yourself?
How you approach your digital marketing plan will be based on your individual goals, but there are a couple of things that you have to consider to help put you in the path of success.
If looking for tips, and planning to build a successful digital marketing campaign, follow this helpful guide to help you stay on track.
What is a Digital Marketing Campaign Strategy?
The overall plan of your campaign is your digital marketing campaign strategy. Here, you need to include your approach and consider your target audience as well.
I should also be realistic, easily achievable, and practical, based on your objectives, budget, and the available resources that you have. Check out the best digital marketing packages here.
Here are ten effective tips on how to build a successful digital marketing campaign strategy:
1. Set your digital marketing goals
Before anything else, you need to ask yourself what you want to achieve with your marketing strategy.
Although this might sound simple, you must come up with a detailed and specific list of goals.
To help you with that, go with the SMART criteria. This mnemonic tool will help you set the right objectives and goals.
Your goals should be:
For example, getting generating 20% more visits to your site through a particular social media platform (via Facebook) for the next three months is a good example of a SMART goal.
2. Map out your plan
Next, is to come up with a realistic framework that will help map out your plans. You can accomplish this via editorial calendars, timelines, and content mapping.
The most important thing here is to create realistic outcomes, but also leave some room for uncertainty. You can also use your chosen KPIs or key performance indicators that are closely related to your strategies and goals.
Now if you don’t have these metrics to base your strategy on, you can easily goo off track, and you might not achieve your end goal. So, as much as you can, make the process as simple as possible, and come up with a clear timeline of goals for everyone in your team to help you stay focused.
3. Analyze your past campaigns
It’s also important to analyze your past campaigns and learn from your mistakes. By taking something from your success and failures, you can focus on creating a better KPI for your business.
Don’t forget to analyze your competitors’ strategies as well. While we don’t want you to copy them, you can also learn a thing or two from their mistakes, or what made them successful.
Then, you can apply these to your own digital marketing strategy.
4. Know your target market
By knowing who exactly you want to market your products to is vital so that you can use these resources much more efficiently.
No matter how much your marketing budget is, the more that you are aware of your target market or the demographic that you’re trying to reach, the better you can craft marketing campaigns that appeal to them.
This is more efficient than trying to target a broader audience.
5. Understand different marketing channel
If you own a business, then you probably have a website as well. The next thing that you need to know is the different marketing channels that you’ll use to help promote your business online.
This is a crucial aspect of your marketing strategy, as this is the primary source of your leads and prospects.
- Social media: You can take advantage of platforms like Facebook, Twitter, LinkedIn, and Instagram.
- Search engine optimization: Optimizing your site’s SEO will help you rank better on SERPs, or search engine results pages, which leads to more organic traffic in your site.
- PPC: This is also a great digital marketing medium that is quite similar to SEO. But this relieves you from the pain of being penalized by search engines like Google when doing SEO.
6. Keep it relevant
To help maximize your outcomes, you should strive to always keep your strategy relevant.
After you’ve established a solid digital marketing campaign, you should constantly keep your strategy updated based on new, and relevant information.
7. Spark audience interest
The next thing that you need to do is to spark audience awareness. While initially, you can target a broader set of audiences, as you go along with your campaign, you can narrow it down in a more precise group.
During this stage, your target market might not need anything yet, or not looking for anything to purchase. You can use this as an excellent opportunity to spark their interest.
9. Automate and personalize
Now, as you go on with your campaigns, you have to constantly look for ways how to optimize and make your campaigns as impactful as possible.
Ideally, you should be using a marketing automation software that will help you deliver perfectly timed, and more personal content to your customers as they go along the buyer’s journey.
10. Remember: Content is King
Various types of content serve different interests. So, you need to incorporate different ideas as you work on your content marketing strategy.
The idea here is to come up with content that’s high-quality, and unique. So, focus on creating a library of core pieces that you can develop alongside your business’ goals.
Here are some handy ways you can create content for multiple purposes, and across various channels:
- Come up with an e-book that’s taken from a variety of blogs.
- An in-depth article or blog post that could also be potentially turned into a whitepaper.
- Slideshows can be integrated into numerous explainer videos.
Over to You
Creating a successful digital marketing strategies takes a lot of hard work and effort, but with a little patience and practice on your end, you can make them work to your advantage. Good luck!