Marketing on Instagram is a huge opportunity for businesses. Everyone is on Instagram, be it a large fortune 500 businesses or your favourite celebrity. Instagram is an exceptional platform for brands to increase their reach, create brand awareness and increase sales.
The number of people who use Instagram Stories every day is at a whopping 500 million. It is almost half of the Instagram active user base. Moreover, 55% of the fashion shoppers have purchased something after seeing a creator post on Instagram. Additionally, 50% of Instagram users say they became more interested in a brand after they saw its advertisement on Instagram. Instagram advertisements can be a great way to reach your target customers it is visually appealing. The advertisements on Instagram do make an impact. However, it can be a bit complicated to promote your brand and drive sales if you are just starting with your brand page on Instagram. The reason is, even the advertisements have to be optimised. And that’s why many people even buy Instagram Followers and buy Instagram likes to get the initial boost for their page.
Here are some of the proven ways to promote your business on Instagram and drive sales for your brand.
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Use Instagram Stories to Promote Your Content
Stories are one of the most admired features by the users on Instagram. Almost half of the Instagram userbase uses this feature daily. Marketers can use this feature to increase their brand reach and sales on Instagram. According to Conviva, Instagram brand stories have a 86% completion rate. Not only stories can provide more reach for your brands but can also provide you with one of the best marketing ROI. Moreover, stories accounted for as much as 29% of Instagram ad spends by brands.
Additionally, you can target a relevant audience for your business organically with Instagram stories. Instagram stories let you use hashtags just like normal posts. The use of the right hashtags on Instagram lets your stories reach beyond your followers. The combination of organic paid advertising with a high completion rate makes Instagram stories an excellent marketing option for brands.
Leveraging Videos to Increase Engagement
Using videos to gain more audience engagement is another exceptional strategy you can leverage to drive more sales on Instagram. Videos are everywhere on the platform be it stories or the usual posts on Instagram. As a brand, you must learn how to use videos as a way to promote your business and drive more sales from the platform.
According to Search Engine Journal, video content can get 2x more engagement when compared to other forms of content. With such engagement potential, every second in your videos becomes important. As a brand, make sure your videos are short and you can capture your audience’s attention as soon as the video starts. Moreover, you can also use the right captions and hashtags to make sure it reaches the most relevant people.
Use Instagram Inbuilt Tools
There are many Instagram tools available within the Instagram website and application. These tools are one of the exceptional ways to drive sales and promote your business. For businesses, Instagram has a set of analytics tools that can provide valuable insights about the performance of every post on Instagram. You can also compare 2 or more posts to find out which one got more engagement so that you can stay relevant with your audience.
Profile views, impressions, reach, and email clicks are some of the metrics you can track with the Instagram analytics tool. These analytics are helpful to understand your target audience, plan your campaign and drive sales. Additionally, Instagram also provides you with many tools that are built within the app like filters, special effects, and editing tools. These tools are exceptionally helpful to enhance your photos and get visually compelling content.
Conclusion
Instagram is the most popular social media platform in the world. The website is among the best when it comes to engagement rate and marketing ROI. Additionally, buy Instagram followers is an exceptional place for brands to create a brand identity, improve reach and drive more sales. Using Instagram stories, leveraging videos to increase engagement and Instagram inbuilt tools are some of the best ways to increase sales and stay relevant to your audiences.
