Where one half of running a business is to come up with a unique product and service, the other half is launching and promoting it in the right way. It doesn’t matter if you have developed the best product in the marketing; if you don’t promote it properly, all of your hard work is going to go down the drain. With so many local businesses having trouble promoting their products in the right channel, we thought it fitting to highlight some basic ways they can do so.
Spread the Word via Text Messages
Did you know that 95% percent of all text messages are read within 90 seconds of delivery? When it comes to getting the word out for your new product or service, text message marketing is a fantastic channel. With the help of a mass text app, you can stay in touch with your customers and inform them about all the special offers and promotions that you have for them.
Use a Special Introductory Offer
You are likely to get more exposure for your new product or service if you include a special introductory deal with it. You can offer discounted pricing, special packages, vouchers or coupons, buy one get one deal, etc. It will motivate people to try out your product, and if it is good enough, they will stick with it.
Use Social Media to Your Advantage
In this era of digitalization, if you don’t have a social media presence, you are signing your own death warrant. As you are launching a new product or a service, you can run social media contests to offer a few giveaways to your followers. It will increase the engagement rate of your social media pages, which in turn will promote your business.