Signage is an important aspect of many firms’ strategies for client acquisition sales, brand building, and other communications. Commercial signage may take various forms from the main sign over the front entrance to window graphics, POS displays, A-boards, and exhibition booths – and making sure they are of high quality may reflect extremely favorably on your business.
Here are fourtips for designing high-quality signage for your company.
Have a Simple Design
When creating anything for public display, it is common to want to integrate a wide range of features. However, when it comes to design, less is usually more. Signage, particularly, must frequently be readable from some kind of distance, and an abundance of clutter could make it difficult to distinguish any one feature.
As a result, begin by determining the bare minimum features that must be included and then work just with them, making each as distinct and clear as possible. Always consider the individual who could view your sign from the opposite side of the street — would it make any sense to them?
Maintain Brand Consistency
If your signage seems consistent with your overall branding, it may reflect extremely favorably on your company. A consistent and robust style may improve the public’s view of your company by providing it a distinct visible identity and voice.
The colors, typefaces, and logos on your signs should ideally match those on your webpage, social media accounts, ads, and everything else that bears your company’s branding. Different typefaces and colors naturally convey different perceptions about your firm. Having a random array of design components in several places might create the sense that your brand is ill-defined and haphazard.
Creating something visually identifiable that consumers can associate with your company is an important component of branding. Nevertheless, your identity must first be created via repetition and consistency -because utilizing various colors and fonts on every sign is unlikely to generate a memorable impression.
Consider the Scenario
When creating any design for open viewing, it is critical to consider the setting in which the signage will subsequently be seen. Is it intended for outdoor or indoor use? How near will the viewers be – and what is the color of the background around it?
You must evaluate not just the immediate, physical environment of where the signs will be placed or shown but also compare your branding to that of your rivals. Does your company stand out with a distinct brand, or do you appear to be a pale imitation?
Even when the store next door is in an entirely different sector, having a sign that is the same color as theirs might generate confusion, indicate an association, or reduce the visual effect of your premises.
Use Contrast Effectively
As previously stated, readability from a range is essential for many signs – and a typical source of illegibility is a layout with low contrast levels.
It might be difficult to distinguish text that is too identical in color to the backdrop. To produce the required contrast and make the text visible, it is critical to utilize colors that are considerably different in tone, especially on exterior signage that may be viewed from a great distance away or in bad lighting situations.
Maintaining consistency with your overall branding and keeping your designs simple and readable may offer your firm a powerful visual identity, allowing clients to identify your name with particular attributes and values from their first impression. Call us today, and we will assist you with yourbusiness signage design project.