4 Important Travel Marketing Lessons on Instagram

The travel industry is growing rapidly nowadays and undoubtedly it is one of the most competitive and largest industries in the world. Modern people are spending more and more money on traveling. A survey proved that more than 34% of millennial spends half of their annual income on vacations.

A Facebook survey claimed that the combination of Instagram and the travel industry is a brilliant idea to stand out from the competition. More than 67% of travel enthusiasts share their new journey plan on Instagram, whereas 70% use this social media platform to find relevant things to do while traveling.

Whether you’re an owner of a car rental company or a travel blogger, Instagram is the best way to interact with your target audience. It will increase your brand’s trust and loyalty as well as brand awareness and revenue.

In other words, Instagram helps you to attract travelers by its visual storytelling. Meanwhile, here are 4 important travel marketing lessons that will improve the concept of travel marketing:

• You need to build a cohesive feed to attract more followers.
• In-app shopping is a brilliant idea.
• Build trust and loyalty by social proofing.
• Customer service should be excellent.

Cohesive Feed Grabs Attention

It is a known fact that every travel agency tries their best to attract new customers, and receiving potential customers are directly proportional to your Instagram followers. That means if you have more Instagram followers, the chances of getting new customers are even higher. If you want to stay a step ahead of your competitors, try to focus on your Instagram feed and make it more attractive and eye-catching because 63% of people prioritize images.

Additionally, 75% of people share their photos on Instagram and 65% of people claim that they prioritize the location’s Instagramability when choosing a travel destination. On top of that, even 40% of young generations choose their travel destination based on Instagramability.

The travel companies should remember that a cohesive feed does not require many photos. You can build a mosaic effect by splitting photos into tiles. This will make your feed well organized and eye-catching. The main goal of a cohesive feed is to create a positive first impression on your audiences.

In-app Shopping Is a Brilliant Idea

Instagram shopping is becoming more and more popular these days. According to Instagram Business, 65% of Instagrammers use this platform to discover services and new products. More than 120 million accounts go through the shopping posts to get an idea about a new product launch.

Meanwhile, customers are interested to buy in-app products and Instagram is taking some steps such as shoppable stickers and a reserve action button to enhance the customer experience. In the case of travel companies, this proves that their potential audiences are ready to book their travel destination through Instagram.

Some traveling companies often provide interesting deals all over a week. They also use hashtags and Instagram bio to inform their followers about limited-time offers and deals.  

Don’t assume that Instagram is only for shopping brands to promote their products. If it is used correctly, you can also sell travel through Instagram.

If you want your comment box filled up with positive comments, then get real comments on Instagram.

Build Trust and Loyalty through Social Proofing

If you want to gain the attention of your target audiences in this competitive platform, you have to focus on brand trust and loyalty to stay ahead of your competitors. Additionally, people tend to believe in social proof for validation when choosing their travel destination.

Travelers always focus on the brand trust signal, that’s why they read customer feedback, watch travel blogs and videos, and personal recommendations before they proceed to book. In fact, 55% of Instagram users get inspired by their friend’s photos. Thus, it’s better if travel companies provide social proof on Instagram and there are a few ways to achieve that.

If you use Instagram stories, it will help you in better engagement. Companies add a name and photo of the room, a quote, and a clickable link that opens the website page of the featured room. This helps the interested followers to know more about the room. 

Since Instagram is one of the largest social media platforms, people use this platform to explain their customer satisfaction and experiences with other users. However, if you want to achieve success in this competitive field, boost your brand trust and loyalty by providing relevant social proofs to your audiences.

Customer Service Should Be Excellent

In the present day, the expectations from custom services have changed quite a bit. According to https://www.forbes.com, modern customers share their experience of customer service through social media platforms like Instagram. One social report states that 50% of social media user connects with the brands through Instagram and 45% of them share the brand review on social media.

If you have a travel agency, you should be prepared to handle both the satisfied and dissatisfied customers on Instagram. Customers mainly share their dissatisfaction in the comment section. So you need to constantly check the comment box to resolve their issues and prove that your company is worth selecting. If you somehow cannot manage to meet customer service expectations, you should provide some other alternative way so that your followers can contact your customer support team.

Conclusion

Here are the 4 travel marketing lessons on Instagram. Modern people always love to visit new places and create lifetime memories. And to do that, they often seek help from Instagram to know whether a travel agency will meet their expectations. But before you start providing the services, it’s important to memorize the above-mentioned lessons. That’s how you can convince your follower to choose your company over others.