For small businesses on the East Coast of Australia, hiring the right social media consultant in Sydney can be extremely beneficial. A good social media consultant will have experience working with companies in your industry and can advise you on how to best take advantage of new technologies and trends without wasting time or money.
Social media has become an important part of business marketing, but it can be difficult to navigate through all the different platforms and advertisements out there. If you’re looking to hire a social media consultant in Sydney, there are several things you should consider before selecting one that’s right for your business. Make sure you choose wisely by reading this guide on how to choose the right social media consultant in Sydney. You’ll be able to determine which options are best suited to your needs and keep you on track to achieving your marketing goals with social media.
1) How much does it cost?
There’s no doubt that social media can be a powerful marketing tool for businesses. But with so many options and platforms out there, it can be tricky to know where to start – or how to make the most of your time and resources. The cost of hiring a social media consultant will depend on their skillset, whether they are full-time or part-time employees, and what services they offer. Depending on your needs, prices range from $10/hour for small tasks such as copywriting to upwards of $1000/hour for experienced strategists.
A one-off consultation could cost anywhere from $50-$200 an hour depending on what is required. If you want ongoing support, you’ll pay more than if you just need someone to get started quickly with Facebook Ads or other paid advertising campaigns.
2) Are they easy to get along with?
No matter how experienced or talented a social media consultant may be, if they’re not easy to get along with, it’s not going to work out. You need to be able to communicate openly and candidly with your consultant, and feel like they have your best interests at heart. Are they knowledgeable about my industry? As much as possible, you want to work with someone who understands your business and can provide sound advice that fits within your company’s culture. Is their background relevant? When you’re looking for a social media consultant in Sydney, try to find someone who has experience working in similar industries as yours.
3) Can they make your brand recognizable?
The first step is to make sure that your potential social media consultant understands your brand. Do they recognize what makes you unique? Can they articulate your brand identity and values? If not, move on.
Here are four things to consider when making your decision:
- Can they make your brand recognizable?
- Do they have a good understanding of your target market?
- What kind of content do they typically produce?
- Are they up-to-date on the latest social media trends?
- Do they have experience with paid social media advertising?
- What kind of results have they been able to achieve for other clients?
- Are they affordable?
A good place to start with this question is if they’ve worked with other brands like yours before. A social media consultant can only be successful for your company if they know how to work with your specific needs.