4 Ways to Quickly Grow Your Online Business

Are you wondering if it’s possible to grow an online business without investing thousands of dollars? The short answer is: Yes. 

With the right online marketing strategies, you can power your online presence, boost your sales, and build a strong reputation for your brand.

The questions is, how do you go about it? In this digital growth blog, we’ll talk about four ways to supercharge your business growth.

1. Use social to build a presence

Every effort you put into building your digital presence contributes toward putting your brand in front of your target audience. One of the best — and the cheapest — ways to do so is to leverage social media to your benefit. 

Aussies are some of the most active social media users in the world, with nearly 80% of the population using some social media platform on a daily basis. This means, no matter what business you run, the chances of finding your potential buyers on social media is extremely high. 

2. Have a well-performing website

And, by “well-performing”, we mean a professionally-made website that’s SEO optimized to show up on top of the search engine results page (SERP) and has everything it needs to attract quality traffic. 

Today, website designers are dime a dozen and you can find some of them selling their services for cheap. The only problem with these services? You get what you pay for. 

Understand that your website is your virtual storefront, the online face of your brand, and often the first thing that people will see when they start interacting with your business. Therefore, an effective website is an absolute necessity if you’re looking to survive, let alone succeed, in the intensely competitive online business world.

3. Think about conversion

Often, businesses put too much focus on marketing themselves and too little on conversion.  This is a low-value deal because you may get all the leads you want but if you don’t have strategies in place to convert them, it doesn’t add to the bottom line. 

Especially, if you’re a small business with limited marketing budget, you’d want to make sure you’re getting the most value out of everything you’re doing. So it’s best to pay attention to conversions from day one of running your online business. For example, if you’re setting up an ecommerce business, make sure to have opt-in popups with offers and discounts. Have persuasive call-to-actions, use video to your advantage (a landing page video increases conversion rate by 80%), and run email marketing campaigns.

4. Grow your organic traffic

According to Search Engine Journal, 93% of online experiences start with a search engine. No wonder, it’s vital to capture leads that come to your website through SERP results other than ads, which is organic traffic.   

Content marketing is among the most effective tactics to boost organic traffic. From blogging to social media, content lies at the heart of your organic search efforts. Therefore, focus on creating good quality content that caters to customers as well as search engines to win the organic SEO game. 

While building organic SEO isn’t a “quick” process by any means, it’s certainly the one to go for if you’re thinking of long-term growth and success.

Use these tips to grow your business in today’s tightly-packed online space.