It’s not only about the perfect design for your website but also about the way you use the keywords in the content. Once you have built a list of keywords and the tags that you want to use for your website, it is important that you check the qualification. That can be done by analyzing the Search Engine Result Pages (SERP).
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What does analyzing SERP mean?
SERP analysis is about analyzing the highest-ranked websites for keywords that they use. It helps you in identifying the right keywords so you can outdo your competing websites. Along with this, it also helps you check similar keywords that you can add to your content.
When you sit to analyze the SERP, you will find much more data than usual. This includes Domain and Page Authority, Types of Content, User Intent, and much more. However, to do this and to understand it better, there are certain things that you should keep in mind.
The most important of all is using the right term. It is crucial that you are using the correct term with your target audience, along with the right context. As it will help you get the best out of your investment and efforts.
Steps To Analyze SERP
However, there are a lot of words that would look tempting for you to use in your content. But you should be able to identify the right ones amongst the lot. Here’s how you can do it.
Double Check Potential Keywords
Once you have already made a list of keywords, it is time to check how good they are on the rankings. While checking the traffic, certain keywords can bring many people tend to stop at the volume itself. But there are many other things that you should be checking if you want to get it done right.
One of them is Featured Snippets. Many of the answers don’t go to the website research because most of the questions are answered in the Featured Snippet.
Multiple Content Searches
If you notice, the keywords that you are using for your content will have more websites using the same. A single keyword can show up in more than 10,000 websites. Whats My SERP is one such website that will help you analyze the words that you are missing. Your aim is to use the keyword differently, so it shows up on fewer websites. Resulting in more traffic to yours.
Check the Referring Domains
When you are checking the top ranking websites, it is important that you check the referring domains as well. If you notice, a lot of top-ranking websites on Google don’t really have a lot of referring domains. Even though it would be a hard nut to crack, but it will help your website in the long run. Even Google revealed that the way to the top is to have some link, content, and the RankBrain.
Search Intent
Search Intent is the reason behind specific research. It is also a significant factor in creating content. If you know why a consumer would search for your content, you’d be able to rank good on Google searches.
Types of Content
Just like one size doesn’t fit all, one content doesn’t fit all either. You could have the best content for your website, but it still might not rank on Google. That’s because the ones that usually rank on Google are the ones that are informative. The topmost ranks are usually taken by the content that either has a product category or has immense information about it.
Content Format
It’s not just the content that matters, but it is also the way it is organized. In most cases, if the first three words of your heading are SEO rich, your content is likely to rank. Some of the examples are Step-By-Step Guides, Reviews, How-Tos, and many more.
Quality Content
After the creation, it is important that the reader is able to understand what you have written. It is important to keep the reader engaged and be intrigued by the end of the article. Therefore, it is important that the length of the content is pre-decided in a way that would keep the attention span of the reader. Along with the content is simple enough for the readers to understand it hassle-free.
SERP Volatility
Google keeps moving the links up and down all the time. There are chances that even after having a good ranking on Google searches, you get shifted up or down the next day. If you go down your usual link, it only means that someone else made it better than you did. It is important to keep track of your positioning on Google as it will help you analyze your progress. But if there is a lot of volatility in your graph, it only means that your content is not clear.
Overall, it is important to check and recheck your website’s positioning. The content you create on your website needs to be updated every now and then. It helps you in ensuring that you are able to hold your rank on Google.
