Search Engine Optimization (SEO) is crucial for any Online Business or Website. It holds immense importance when it comes to your brand visibility. If you working day and night to increase the amount of revenue generated from your webpage/blog or Online Business then I will be glad to inform, that you’ve landed at the right place. We will discuss 5 easy to follow hacks to improve YOUR brand’s online visibility by Optimizing your Google Search Ranking.
Google considers the credibility and quality of your content as a major factor when it comes to SERP ranking. Authentically versed, meticulously researched and developed content can take you a long way up on your SEO ranking. Use essential keywords to optimize your content’s visibility on the Google Search Page. Consider hiring professional content creators or ensure the content that you’re producing is competitive, informative, entertaining, and efficiently engaging. Good content ensures that the person who has landed on your page will stick around and probably come back for more.
Infographics and Videos:
Using videos and visually saturated content can enhance brand engagement. Make videos, use animations, and infographics to get your message across the board. People tend to focus and learn more out of videos that are not only entertaining but also provide them with the necessary information that they desire. Keep the content minimal and highly engaging! It is also important to make sure your images and videos are optimized. This means that they should be compressed to the right size and format. You can also use targeted keywords in the title to optimize search results.
Site Directory Submissions:
Online directory submission is a great way to increase quality traffic to your webpage through external linking. You should link your webpage/blog/site on external sites Webpages. This increases the authenticity of your site and the amount of traffic that lands on it. This increases your Google Search Page Ranking and naturally affects your SEO, positively. You can embed your links on online directories for free or you can pay for some sites with great PR as a source of improving your site’s SEO, organically. Submit on sites that are indexed, authentic, and don’t require any reciprocal linking, ads, or banners on your page. Online directories such as Yelp and craigslist are some of the best directories online. The simple act of embedding links externally optimizes your search engine ranking easily.
Having social proof and testimonies on your website can positively increase your web conversion and SEO ranking. Creating a sense of authority and credibility with your customers on the first landing increases the chances of them coming to your webpage again. If you are selling products, add testimonials. Testimonials aid your brand image and develop a sense of reliability within the community you tend to target. You should also link your webpage with your social media, such as Instagram, LinkedIn, Twitter, and much more.
Google My Business Listing:
It is imperative to Optimize and update your Google My Business Listings consistently. Your Google My Business is one of the most important ranking factors and is crucial for SEO. Update business information constantly such as your address and opening hours. It is important to use High-Quality images and to externally link this page on your Business Site. It is one of the easiest hacks to improve your visibility and optimize your Google Search ranking.
The abovementioned hacks are easy to follow and once applied with consistency can significantly optimize your Google Search Ranking. * External Linking and Site Directory Submissions are the cherry on top of your visibility cake and Google loves cherries!