As we approach the holidays, it’s more important than ever for businesses to attract attention and drive customer engagement into the new year. Marketing has to be a non-stop effort, and you need to work hard to build and maintain momentum. Customers are not going to seek out your business or keep coming back just because they’ve been customers in the past. You need to keep the marketing machine well-oiled to ensure engagement keeps rising and never dips. By employing these five strategies, you can engage prospects and clients alike and keep them thinking about your company right into the new year.
Social Media Marketing
People spend a lot of time on social media during the holidays, which is why it’s so important that you maintain a presence on popular platforms during the coming weeks. Social media marketing is especially useful because it gives you the opportunity to be remarkably precise. You can use Facebook’s data to target specific demographic groups with advertising. You can even direct ads to people with particular interests. This advertising combined with strategic posts on your business’s accounts can keep people focused on your brand.
By creating stellar content that has value to potential customers, you can attract the right kind of attention to your business. These days, nobody likes to be aggressively sold to. Customers prefer a softer form of marketing that draws them in gently. When you create blog posts and articles that answer people’s questions, you direct them to your website without applying undue pressure. You also give them a favorable opinion of your company, since you’ve already helped them without seeming overly “salesy.”
While textual content is often effective, video content works even better. Studies have shown that people are more interested in pages that include video elements. Click throughs and view times increase when videos are offered. Rather than filming glorified commercials, use the tenets of content marketing explained above when creating videos for your pages. Tutorials and informative shorts will attract viewers and increase engagement. By including links to your products and services pages in your video marketing, you can turn passive consumers into prospects and even clients.
Print Mail Marketing
Don’t overlook the value of traditional marketing techniques. New, digital strategies should supplement rather than replace old, print-based marketing. Catalogs and flyers are still successful, especially during the holiday season. Over the next few weeks, people will be checking their mail more frequently than usual. This means your businesses’ catalogs and flyers will avoid getting lost in the shuffle and have a better chance of catching a potential customer’s eye. Print materials also have a way of bouncing around the house. This staying power means people have a higher chance of glancing at your advertising and deciding to give it a read.
Sponsoring Local Events
The holidays bring a renewed sense of community, with towns, cities, and organizations holding all sorts of family events. By partnering with event organizers and helping sponsor parades, fireworks displays, and other activities, you can support your community and improve your brand recognition. People are drawn towards businesses that take a hands-on approach to local affairs, so it’s always smart to get as involved as possible.
Effective marketing campaigns are varied and comprehensive, using a number of different techniques to drive customer engagement. By targeting potential clients on a number of fronts, you can help your business earn new leads and maintain the postive momentum into 2021 and beyond. Put these five strategies to the test, and you’re almost certain to like the results.