Do you remember the year 2010? 2010 is the year that Instagram first came out. This year, the world and the lives of many people have completely changed thanks to Instagram. To provide even more precise numerical data, Instagram has changed the lives of more than 800 million people in total. According to September 2017 statistics, the number of active Instagram users is 800 million and 8 million of them are companies.
8 million company accounts may only cover 1 percent of the total number of users, which is 800 million, but this means that there are 8 million accounts in total that will compete with your brand. We have to admit that many of these accounts are very cool and belong to world brands that are leaders in their sector. So we can say that it is extremely impossible to compete with these brands.
However, despite all the impossibilities, we all continue to try to be rivals to these accounts, and we should try. You produce great quality content, become an expert on hashtags, become a loyal member of several pods, try different marketing strategies, and use Instagram 24/7. But whatever you do, you cannot achieve the results and goals you want.
The most important underlying reason for failure is not that you did not put enough effort into it, because you sure are doing your best. But the chances of you doing something wrong somewhere are quite high. You are probably unaware that there is a mistake in making these mistakes.
Social Captain, which provides safe and quality Instagram services, will share the most common mistakes on Instagram and explain the easy ways to fix these errors in this article prepared for its readers. Ready to get started?
Here are the 6 most common Instagram mistakes and how to fix them
Error 1: You are using every hashtag you come across
Until a few years ago, Instagram allowed you to use as many hashtags as you want, and there was no limit to that. If you wish, it was possible to share 30, 50 or even 60 hashtags in just one post. Even after sharing, extra hashtags could be added to this post via comments.
Things have changed since then. You probably know that you are limited to up to 30 hashtags. However, there is also something like this; You don’t necessarily have to add all 30 hashtags just because the limit is 30 hashtags, which is not needed anyway. Hashtags continue to be an effective discoverability tool for Instagram, but you don’t need to focus too much on hashtags. Even Instagram itself stated that you should focus on the goals and objectives you set yourself institutionally, not on hashtags. So Instagram’s new focus is on high quality content, not hashtags.
Just because you have added all 30 hashtags, which are the limit, does not necessarily mean that you will go to the “discover” page and gain new followers and likes. You also Buy Instagram Likes Australia at a very cheap rate from Social captain. On the contrary, using an excessive number of hashtags can do more harm than good. So it can even reduce your discoverability and interaction rates as a result. Many users search hashtags before posting and make a list of these options. Afterwards, they copy and paste the same hashtags in each shared content. However, when you keep sharing the same hashtags in every content, Instagram’s constantly updated algorithm detects it as spam and may cause your account to be shadow banned.
If you use hashtags with very broad meaning, this equates to not using hashtags at all, because too many people post on these hashtags your posts are quickly buried and no one can see them. Finally, if you’ve added hashtags that don’t have anything to do with the theme and subject of the photo you’re sharing, don’t expect anyone to interact with that phot
Easy solution: Don’t add the same hashtags one after the other. Do not add too many hashtags, it will be sufficient to add 4-5 hashtags instead. Use long hashtags with a specific meaning instead of broad meaningful hashtags. Last but not least, make sure your hashtags are related to the subject of the photo you are sharing.
Error 2: You’re boring
Our goal is not to hurt anybody’s feelings, but it would not be without skipping this topic. When was the last time you took a risk on Instagram? Have you shared content that is extremely unique and different from everyone else? When did you share funny or critical content? When was the last time you published your thoughts on the world agenda at the right time? Or when did you create your own hashtag and start adding it in your content? We seem to hear your answer.
No user on Instagram will care if you don’t have things to show and say on your behalf. A photo worth sharing on Instagram should evoke emotion in people. A caption worth sharing on Instagram should be encouraging to react. When these two factors come together, then you have content worth sharing on Instagram.
For example , let’s take a look at the following content posted on H&M ‘s account :
Is it suitable for the world agenda? YES.
Is it more creative than the usual content posted on the #coffee hashtag? YES.
Does he have a cool caption? YES.
Does the content look fun? YES.
Is it the first time in social media history to put together photos and create content like a video and add a short and funny caption to this media with a call to action? NO.
You don’t have to completely reinvent creativity to be noticed on Instagram. It will be enough just to be “a little more creative” than your competitors.
The easy solution: go beyond the boundaries and molds. Do research to show your creativity. Identify how competing accounts are sharing content and discover different and fun ways to turn “boring” content into “interesting” content.