Marketing cannot be treated with levity if you aim to transform your business from a small and struggling entity to a behemoth in your industry.
In this article, I will share 7 powerful and proven hacks that’ll help increase your ROI from investing in marketing. For professional results, you may want to hire iTonic.
- Use Lead Magnets: Lead magnets are small chunks of value that solve specific problems for the consumers in a specific market. Lead magnets are free contents that are designed to erase some of the doubts your target audience may have about doing business with you.
Lead magnets should be exchanged for the contact information of your prospect. As you may already know, most sales don’t occur in the first meeting but once you have their contact info and give value through your lead magnet, you seemingly increase the chance of doing business together.
- Make use of exit pops on your website: It is highly improbable that a prospect will revisit your website after leaving. So just before a website visitor leaves your website or after they have spent a few seconds on your website let a pop that seeks to reduce cart abandonment or generate leads appear on their screen.
- Leverage the use of video marketing: People find it relatively easier to watch videos than to read texts about the features and benefits of a product or service. Create an engaging video with an easy-to-understand message to boost your company’s marketing ROI.
- Ensure constant strategic communication: maintaining top-of-the-mind awareness is how you will ensure your target audience never forgets about you. Don’t you think it is almost impossible for a person to do business with a brand she has forgotten about? This is where blogging, newsletters, and active presence on social media come in handy. They make it easier for your customer to remember you.
- Upsells & Cross-sells: Upsell is offering your customer more of the stuff they just purchased from you. The point of upselling is to enable a customer to achieve their goal faster and in a less stressful way. Cross-sells on the other hand may not be related to what the customer just purchased but they should be appealing to the market. Cross-sells are usually used by Amazon. It is advisable that you let some time pass before offering your customers cross-sells.
- Retargeting: Generating traffic from a paid source is expensive. Therefore, you can’t afford to target blindly. One of the best means of reducing your customer acquisition cost is to retarget audiences who share similar traits with those who have purchased from you in the past.
- Splinter off smaller products from your core offer to lower the barrier of people doing business with you. If you are able to carve out a $5 product from your $200 core offer. Do it, once the customer gets value from the lower-priced offer it will be easier to get them to buy the main offer.
These are some of the hacks you can use to improve your marketing ROI. Go ahead with implementing them.
