As an entrepreneur in the landscaping business, advertising your business is essential to your success—the landscaping business is a numbers game. The more people who know about your business, the more people will hire you to do lawn care Canton. Good advertising and excellent landscaping services will make your business stand out in your local community. This article will give you eight effective ways to advertise your business.
Word of mouth
Word of mouth is free advertising, and it is the most effective form of advertising. Recommend your services to friends and family. If you have good service and a good reputation, your friends and family can spread the word about your services. Word of mouth advertising is very effective because it is a personal recommendation. If people know you, they will trust your services.
Posters, flyers, and brochures
Posters, flyers, and brochures are other effective ways of advertising for a low cost. You can put up posters or flyers in public places like places of worship, community centers, supermarkets, and shopping malls. You can also put up posters or flyers in your neighborhood. You can also put up brochures in places your target customers will see them. For example, put up brochures in the waiting rooms of the doctor’s office or in the dentist’s office.
Your website
A website is an essential tool to advertise your landscaping business. You can put information about yourself and your services on the site, as well as pictures of previous work you have done. Customers will be able to look at all this information before they hire you for their project without surprises. You can also provide a way for customers to contact you on your website. To get customers to your website, advertise it on flyers and brochures. Also, run ads in the local newspaper or magazine. You can also use search engine optimization (SEO) so that people who are searching for landscaping services will find you when they look online for a company like yours.
Setting up an email list
You should set up an email list so that people who don’t have time to come and visit your site will be able to create their lists of landscaping services they need to do. Give them the opportunity to subscribe online so that they will receive your emails with advertisements for you and pictures of the work you have done.
Setting up landscaping business cards
Landscapers should have landscaping business cards with them at all times when they are working on their customers’ yards or driveways. This gives the customer an easy opportunity to give you a business card when they hire you to do landscaping projects.
Setting up a referral program
You can set up your own referral program. You should give people different rewards for referring you to their friends or family members who need landscaping services. The reward could be anything from free plants and shrubs, discounts on the next service they get done, which are greater than ten percent off, or even free service on the next job they get done. You should make the reward appropriate to your business and set a limit on how many referrals you will give out.
Setting up an ad in your local newspaper or magazine
You can put up ads in newspapers, magazines, bulletin boards at schools and colleges that relate to landscaping services. The more people who know about you and your services, the more chances you have of getting hired to do landscaping projects.
Employ networking events
You can network with other business owners as well. You may meet people at local networking events who will recommend your service or refer you to potential customers. For example, if someone needs landscaping done on their property and they live in a neighborhood near yours, but the job is too big for them to handle themselves, they may recommend you.
Advertising your landscaping business is essential to the success of your company. Advertising will get you more customers, which can mean more money in your pocket at the end of each month. Make sure that people know about all aspects and services offered by a professional landscape designer or contractor like yourself, including design work as well as maintenance and construction services.
