TikTok is definitely a social media platform that can earn you tremendous growth in your audience. But it can feel discouraging not attracting views from the over 1 billion monthly active users.
Tiktok is one of the quickest growing social media platforms. Brands and individuals are coming in and building mind-boggling followings within months. So, it’s possible to get your video viewed and see your fans growing at a fantastic pace.
But before you upload another video, you need to figure out the reason for your poor results. Where could you be going wrong? Discover the 8 mistakes you might be making and how you can increase TikTok video views.
1. Not Understanding Your Audience
There might be over a billion Tiktok users but not everyone is interested in your video. TikTok attracts people of different interests and is open to entire niches.
As content increases, users can only scan through the app until they find that which piques their interest. How then can you expect to attract views if your videos aim at no one in particular?
Before posting, find out if there are hashtags related to your brand. Use demographic reports and analytics to ensure that your posts are relevant to your audience.
2. Posting at the Wrong Time
Posting at least three times a day as recommended isn’t a guarantee of attracting Tiktok views. People might still not see your videos because you’re posting at the wrong time. Keep in mind that your targeted viewer doesn’t spend their entire day on the app.
Instead of random posting, find out the time your audience is most active on the platform. Also, find out more about their location using your reports. You want to be sure that your posting time aligns with your audience’s time zone.
Generally, most Tiktok users frequent the app after 5 pm. This is the time your followers have left office and are at home relaxing. Weekends from Friday evening are also perfect for getting high Tiktok video likes.
3. Being a Copycat
Unlike most platforms, Tiktok allows for more self-expression and creativity. It’s a fun-based app. Although it accommodates challenges, it works best with original posts.
Not to say participating in the challenges isn’t helpful. However, if you want to earn your audience’s interest, you have to prove yourself as a creative.
With time interest in challenges fades away. But if you’re original, your video can stay relevant for longer and continue to grab interest. Relax, tap into your creativity and come up with unique videos.
4. Counting Only on Organic Tiktok Video Views
If you’re not getting likes on Tiktok videos, you may end losing credibility. People might stop engaging with your videos because of perceived low quality.
There’s also a chance Tiktok shadow-banned your account. This often happens if you are attracting views and all of a sudden you can’t get anything.
If any of this is happening to you, you will need to avoid over-focusing on organic traffic. Boost your posts to get views on TikTok quicker. This can help to expand the reach of your posts and get more eyeballs on your content.
5. Poor Hashtagging Strategy
Not optimizing trending hashtags in your industry is a big mistake. People will use hashtags when they want to cut to the chase and exit the app. Without using the right hashtags, your videos won’t appear in their search results.
Try using around three different hashtags on your videos. Make sure you combine them by including a popular and a less popular tag while adding an audio-related one.
Using only the most popular hashtags will also mean you’re up against the trendsetters. If you want your videos to the top of the search, go for the less competitive keywords.
You also should take advantage of local hashtags to boost your likes. Use trending niche-related local hashtags to get your community to view your posts. Tag popular places or destinations when you’re traveling or touring.
6. Sharing Low-Quality Videos
Tiktok is full of low-quality videos but that isn’t an excuse to assume standards. Good quality videos will attract more engagement and gain more likes. Good engagement will also result in more shares and make your brand popular.
Find a good camera, software and create a decent setting for the video shooting. Make sure there’s adequate lighting to really get viewers up close and personal with you. A serious brand will need to invest in quality equipment and find experienced videographers.
7. Lack of a Cross Channel Approach
One mistake you can make is to rely on Tiktok alone for views. Tiktok famous users mastered the art of maximizing other social media platforms.
Not everyone is on Tiktok so a great way of how to get more views on Tiktok is to cross-share your posts. Share your Tiktok link on Instagram for your followers to find you with little effort.
Use Facebook and Pinterest as well. While Facebook is still the largest social media network, Tiktok has an easy and interesting interface. Tiktok videos are also a real attraction on Pinterest.
8. Creating Too Serious or Promotional
Tiktok is home to creatives so you can’t afford dull posts. Most users are here for entertainment and fun. They will quickly bypass ad-like posts or stiff content.
The best way of how to become famous on Tiktok is to create comical or super creative content. If your post evokes laughter or sweeps your followers off their feet, you’re more likely to go viral.
Avoid hard-selling on a product or service too much. Instead, sell subtly like sharing user experiences and behind-the-scenes posts. People will want to know what your users are saying about your product.
Easy Way to Increase Your Tiktok Video Views
TikTok is a rapidly growing platform that can take you far if you’re creative and consistent. If your efforts to gain more TikTok video views and shares seem futile, don’t give up yet. Be sure to make high-quality and original content to attract people to your profile.
Use the tips from this guide to build your following and become TikTok famous. For more social media tips, check out the rest of our blog.