A CRM, or Customer Relationship Management for its acronym in English, is an idea or strategy on which the company is based where the consumer or end customer is placed as the axis of all brand communications, through a system or application in order to retain customers, improve the relationship with them and be able to provide content, offers and products more related to their needs. This will make your communications with him more specific and effective.
Enabling a CRM strategy in your company gives you the possibility of getting to know your customer as much as possible. In this way, you will be able to personalize the experience that this will have with the brand in any part of the funnel where it is located, which generates a higher level of satisfaction, more effective advertising and greater returns on investment for the company.
Acquiring CRM software will enable you to have a call system by which to attend to both orders and problems that your potential client may have. In addition, it will serve as a database unifier of all communications, internal and external, of the people who have had or have contact with your brand. It will help you organize and cross-check your customer data to be able to take market-oriented solutions.
There are numerous CRM tools on the market. In NetSuite marketplace the number one is NetSuite CRM Cloud. This Oracle solution is the most complete and efficient on the market. It has great NetSuite consultants and an experienced team of NetSuite developers. With their efficient knowledge, it makes NetSuite implementation easier.
9 advantages of implementing a CRM in your company
More data = better business decisions
A CRM system provides relevant information when forecasting sales volume, measuring the effectiveness of customer service and, above all, monitoring business performance. You will be able to plan and make better decisions for the future thanks to the crossing of data from various areas. You can also integrate it into an ERP business management system.
Real-time information from any device
Thanks to the CRM program, employees can have immediate access to key customer data and information (such as email history, calls from potential customers, information on prices, contracts, etc.) from anywhere and on any device.
Improve the sales funnel
It is possible to create workflows and automate sales processes throughout the entire sales funnel. It can be used to reduce sales cycles, increasing the conversion rate by being able to carry out personalized marketing campaigns and lead nurturing. This type of continuous communication with potential customers helps them to progress more and more towards sales and loyalty.
More satisfied customers = greater re-purchase
A CRM allows you to improve your relationship with the customers of your business. You can assign, manage and resolve incidents quickly with an automated routing system. A CRM makes communication between different departments constant and frictionless.
Identify your star customers
If you use a call center in your communications plan, the CRM allows agents to identify customers who have had contact with your company before. Easy access to data allows this information to be updated and in real time, enabling you to create cross selling actions at the right time and to the right person.
Thanks to the metrics of the reports, you will be able to analyze their geographical location, age, gender and relevance in the sales of a certain period. It will allow you to better treat your recurring customers.
Sales and marketing functions are integrated and fed by real data from your customers. Staff in these areas can access and share it from any device with an Internet connection. This is reflected in higher productivity and return on investment.
Build customer loyalty
Thanks to the amount of data that is integrated and stored in the CRM, you will be able to get to know your current clients closely. You will know what you spend money on, at what time and how often, which will allow you to create more personalized and effective relationships, communications and campaigns.
The cross – selling will be your best ally knowing the buying behavior of your customers. You can create exclusive offers to increase the average ticket of each of them.
You will have a joint operations overview of the entire company, where you can measure the global performance and separately of each of the areas and members of the commercial team. You can reward top performers with achievement bonuses.
Drive better marketing strategies
With access to customer buying behavior and history, marketing teams are better equipped to create personalized communications targeting specific customer segments, increasing conversion rates.
You will be able to know where the prospect is in the purchasing funnel and you will be able to create a Lead Nurturing strategy through Email Marketing or Content Marketing that will help them move one step closer to conversion.
NetSuite app for mobile makes it easier to use and manage your functions and track your progress as well.