Opening any business during a global pandemic can seem like a risky decision. But, as the world appears to be edging out of the crisis there has actually never been a better time to open a new restaurant. Part of the reason is that the demand will return and many businesses have struggled. A new business will be in a great position to make the most of the opportunities available.
But, before you dive in, it is important you complete the relevant research and understand the basic considerations.
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Location
In order for your restaurant to be successful, it needs to be in the right location. That means people need to be able to see it and find it as they pass by. Although your reputation may eventually mean that booking is an essential requirement, initially, you will need the passing trade.
That means choosing a location where you will be easily seen and people will want to try the food you have to offer.
Food
That brings us perfectly to the food. Obviously, it needs to be of high quality. But, you also need to decide the menu. What type of food do you intend to offer? Will you be offering set menus? That is just two of the questions that illustrate how important it is to have the right menu. You also need to consider who will be cooking and how many chefs you will potentially need.
Alongside this, you need to consider your takeaway options. Any good restaurant will be prepared to revert to a takeaway menu. In fact, offering one at the same time as providing an in-house experience will help to ensure you maximize your customer base.
This does mean you need to think about hospitality supplies, to ensure you have everything you need to offer means in your restaurant and as a takeaway option.
Hygiene & Licenses
The next step is to check you are aware of all the relevant hygiene laws and have acquired the necessary licenses. You will need to check with your local authority to confirm exactly what you need and make sure you have all permits and insurance in place before you open.
Marketing
While the location will allow passing trade to enter your new restaurant, you do need a marketing plan. The greater the number of people that are aware of the place, the more likely it is you will be full when you open.
Social media can be a real friend with this part of opening a restaurant.
Staffing
You probably can’t run the restaurant entirely by yourself. That means, once you know when you will be opening, you need to hire staff. Working out the right number of staff can be difficult but it is imperative that you have enough to give the customers great service. That, and the great food, will ensure they tell their friends and your restaurant can be a successful venture.
Don’t forget, if you need finance you must be a business plan together showing your goals and what you expect the incomings and outgoing s to be. This will help your restaurant have direction and get you the finance you need to get started.
