Best Trust and Security Factors to Improve Website Conversions in 2023

With ever-increasing cyberattacks and online frauds, internet users are becoming more wary of shopping online. This has led to a significant drop in conversions on your website and an increase in the use of search engines like Google and Bing as a second opinion for potential buyers. In order to improve website conversions, you need to create trust and security tools that give potential customers peace of mind before they complete a transaction. Here are 5 simple tips to help you get started:

Ensure that your website is secure

A website that is not secure is an invitation to hackers and scammers. The most popular hacks include SQL injections and cross-site request forgery, allowing hackers to control your website. You need to use secure protocols such as HTTPS and SSL to prevent these and other threats. One can use Comodo Positive SSL Wildcard to secure multiple websites using one SSL Certificate. With these, you are ensuring that hackers cannot access your website. You can also use digital encryption to secure data in transit and at rest. Secure protocols also help build trust with your customers, because they know they are visiting a legitimate website. If they find a security issue on your website, they are more likely to report it, leading to faster discovery and remediation.

Build user trust with a good rating

A consistent and good rating from existing customers builds trust and also encourages new customers to make purchases. You can start by solving existing customer issues to increase your trust rating This can be as simple as offering a full refund if the customer is not satisfied with their purchase. You can also work with customer reviews to improve your rating, offering customer responses to reviews where possible. Keep your rating high by ensuring that your product descriptions are clear, accurate and detailed. You can also add customer testimonifics and reviews to your site to add credibility. Finally, you can also take advantage of online marketing platforms that help you manage your customer trust, including TrustFlow and TrustMetrics.

Provide transparent information

By being transparent, you are showing potential customers that you are trustworthy and giving them the information they need to make an informed decision. For example, you can provide a clear explanation of shipping and handling charges, return and exchange policies, and other details about your products and services. You can also add a clear description of your business practices to help build trust, including how long your business has been in operation and what other services it provides. To make your information more engaging, you can add interactive features, such as a customer newsletter where customers can respond to topics or create their own custom content.

Create an urgency factor

By creating an urgency factor, you are adding urgency and pushing potential customers to act on their decision to buy. One way to do this is to offer a limited time offer on your products. For example, if you sell wedding dresses, you can sell a certain number of dresses each day, and after that number of dresses are sold, you can offer the dresses at a discounted price. This adds an urgency to the purchase, because customers want to act quickly before they miss out on the opportunity to buy a discounted dress. You can also create urgency factors by launching a limited time promotion with a clear prize.

Offer complementary products and services

By offering complementary products and services, you are giving potential customers more reasons to buy from you. For example, if you sell wedding dresses, you can also offer a bouquet service for an additional fee. This demonstrates your commitment to your customers and creates an even stronger urgency factor. To create this commitment, you can offer a bouquet for free for the customer to keep or for them to keep and wear for a certain amount of time before the bouquet becomes worn and unusable again. You can also offer a complementary product or service for free for a year so that one year down the line, it will be a paid product.

Conclusion

Trust and security are major challenges for businesses, especially when it comes to online shopping. These two factors are essential to increasing your website conversions and sales. With these tips in mind, you can increase your trust and security to improve website conversions and build a stronger online presence.