If you want your business to create waves in the world of pest control, then you are in for a challenge. With pest control companies working in almost every part of the country, you will need to go those extra miles to make yourself stand out among the crowd. The biggest challenge you will face would be appealing to your customers so that they prefer you to other service providers. You will have to convince your customers that you offer the best value for their money. We bring you some guaranteed marketing strategies for enticing prospective customers and gaining an edge over your competitors in the pest control industry:
Digital Marketing is the Answer
The guaranteed way of kick-starting your business in this era of the internet is to go online. Create a website for your business, which must include the services you provide, your contact information, your online intake form, and your packages at the minimum. Also, ensure that you set up your business listing on Google if you want to company to appear in the Google map searches in your geographic region of London. You can also get feedback and reviews from your customers on Google and other platforms like Facebook, Yelp, etc. So, make sure you have a strong presence on these online platforms. In case, you get any negative reviews, make sure you address the. This way, your customers will get the impression that you are responsive as well as professional.
Videography is the Latest Trend
According to research, people these days indulge in visual content more than anything else. Pest control has a lot of companies that don’t use video, so, why not use it to appeal to your customers. Go ahead and create a professional video that demonstrates that your company does the best job. You must include the services you offer, how professional and trained your team is, and what value you offer to customers. Include a call to action at the end of your video that will encourage your potential customers to respond. Post this video on your social media channels as well as embed it in your website for maximum engagement with clients.
Go with Infographics
Another great way to engage with your pest control customers is to use infographics. For example, London firm Diamond Pest Control‘s website has a number of eye catching and well researched infographics. Owner Glen Stanford agrees that they have made a difference to how visitors percieve his brand. As consumers engage with visually appealing content, incorporating infographics in your content can be very helpful. You can use these image-based chunks to relay important information to your users. Infographics present a mobile-friendly way of providing info to your users while advertising your services as they are scrollable and look great on mobile browsers as well. Try to use short, impressive, yet impactful statements and facts for grabbing the attention of your consumers.
Collaborating can be helpful.
Collaborating with other small businesses in your region can bring benefits for both. For instance, think how collaborating with a construction company can boost your business. Once you complete your pest control job, you may notice that the pests have ruined the home cabinetry or interior. You can recommend your partner company to the residents. On the other hand, your partner construction company may notice a rodent or pest infestation while restoring a building and recommend your company. Make sure to collaborate with a company in your part of London that has an upstanding reputation – so that it doesn’t harm your reputation and name in any way. You will notice how rewarding this strategy can be once you collaborate with a reliable and reputable business.
Offering discounts, particularly to the repeat pest control customers, can do you a lot of good. Not only will this help you to keep those customers for life, but it will also make them refer you to others for earning their trust. Bring in referral discounts, repeat customer discounts, and other such offers to make more customers come in.