Product customisation goes a long way in helping nurture customer loyalty and assuring customer satisfaction. No two people are the same, so why should they buy the exact same leather jacket? Martin Key offers customised leather garments with a lifetime warranty for its customers. Before the product is manufactured, Martin Key specifies all the details and ensures that they are up to par with your desires.
Investing in timeless fashion is an alternative to fast fashion, wherein you get a product of actual value in return for your hard-earned money. The fast fashion trend nurtures a so-called ‘throw-away’ attitude because people treat the cheap clothing as naturally disposable. A lot of clothing piece are thus worn only a few times before they are discarded. Martin Key, producing customised leather garments through ethical routes, is a departure from this trend. The garments last longer, as they are high-quality, and the skilled employees are treated fairly.
Customers need to ask themselves: “Where is this item coming from and do I need it?” No one can truly keep up with fast fashion, with mass production, microtrends and social media marketing, it is a repeated system of ‘buy this’ followed by ‘no one wears that anymore’ a few weeks later. Many brands are releasing over fifty collections a year, rather than the two seasons the fashion industry and customers knew before.
Martin Key sets out for uncompromising design: stunning attire that will become a staple in your closet, rather than a throw-away. A black leather jacket can be worn with so many other articles of clothing and has avoided becoming obsolete. Martin Key even promises repairs for tears or other issues within two years of purchasing, while a jacket from elsewhere may not even be designed to last a single year. Ultimately, products from Martin Key are made for you.