The need for a business to grow its brand is a pressing concern for any qualified entrepreneur. The issue isn’t how to do it, it’s which way is most effective. There are plenty of ways that you can find solutions that will allow you to gain a wider presence, even nationwide or international, but it’s not always prudent depending on your business model or your goals.
In this case, there are some rather effective ways that are universally applicable for almost any business. Whether you’re a medical supplies company, a construction contracting business, or anywhere in between, there is always a need to find ways to improve your brand. There is no 100% guaranteed way to help improve your business’s market recognition, as is there no 100% definitive method that you should only stick to, it’s a moving process.
Regardless of the fact that it’s a moving process that requires you to change your focus every so often, or at least tailor the method you choose, there are still plenty of ways to go about bringing prominent attention to your company. Here are some effective ways that may be beneficial for your business.
Create a Press Release
The first is to create a press release. In its most basic form, a press release is a simple formatted statement with some details about an event, an announcement, a product, or an unveiling that is intended to provide people who care with information in the hopes they’ll publish it or pass it along for publication. The beauty of a press release is in its simplicity because they aren’t hard to make. Nevertheless, you can see website services that offer help in this department, assuming you don’t mind spending some money. Regardless of whether you do it yourself or not, it’s an effective way to get newsmakers to pay attention to your business.
Build a Dialogue with Industry Insiders and Journalists
In a similar manner, you can also reach out directly without the use of a press release. Press releases are great, but you’re going to be competing with hundreds of them a day when you email them to journalists and industry insiders. The next logical step is to simply email themselves. It might be just as hard if not harder, but it’s also a good way to at least get your foot in the door. It doesn’t hurt to branch out and network in this manner because you want to make good impressions, and at a base level, any impression at all.
Hire a Marketing Agency
Going back to the thought about outsourcing some of your work, you can always hire a marketing agency. It could be that you’re very busy with financial work, meetings, or trying to come up with a new line of products or services, so you could be incredibly swamped. This gives you less time to focus on your marketing and branding efforts. The solution is to hire an external marketing agency to take this worry off of your back to help you expand your operations. Allowing yourself the breathing room and the professional expertise of an external service to handle your marketing could help you achieve that recognition without sacrificing your core values.
Focus on a Grassroots Marketing Campaign
Keeping it organic is important when it comes to marketing. Generally, people can tell when they are being pandered to or that there is an unnatural marketing tactic being used. It’s hard to get around this because sometimes marketing has to focus on reaching the customers and audience and not being organic, but going for a grassroots campaign isn’t a bad idea. Guerilla marketing requires some incredible creativity, but if done right, it generates natural buzz. If you can generate that same buzz, it can be a lot easier to help build a bigger following.
Innovate in Your Field
It’s easier said than done, but creating noteworthy achievements and great products is always a winning formula. Facebook wasn’t the first social media platform, but they did things better than others which made them so much more influential, and you can too. This will require a lot of creative planning on your part, as well as solid R&D, but it’s entirely possible to help grow your imprint by innovating your products, service, or your approach to your business.
Foster Partnerships with Widely Known Brands
Networking is a majorly influential aspect of the business. From college to the working world, who you know maybe more important than how you got there. This is true for running a business as well because everyone likes familiarity. When we see Coca-Cola partnering with the Olympics, we’re reminded why they’re such a well-known company and it inspires faith in their products. This same approach, albeit at a slightly lower stakes level, can be applied to your business as well. Fostering partnerships with established and well-known brands helps improve the appeal and make your business seem more trustworthy. It can provide a mutual benefit relationship as a bigger brand can appear philanthropic helping out the little guys, and you get the boost of being associated with a bigger brand. Alternatively, it’s good to find a reliable partner business of relatively the same capacity to help grow each other.
Develop a Culture of Philanthropy
Speaking of philanthropic endeavors, being a charitable business is a way to garner attention. While being charitable and philanthropic by donating to causes or helpful organizations should be done for moral reasons, it’s also self-serving that a business would do it to also reap the benefits of looking good to the public and media. At the end of the day, donating to a cause or helping partner with a charity is still helping people, even if it is done for selfish reasons, but ultimately it’s a great way to gain positive recognition.
Your business needs to be seen for it to grow outwards, so using these effective ways to gain recognition and attention will help any business owner expand their audience and their market.