Almost all the business owners are aware of the importance of packaging as in the current era, customers are making more informed decisions and the packaging of the product plays an important role in the overall purchase process. But when combined with advertising, manufacturing, and startup cost, most small-sized businesses leave custom product packaging as an afterthought. Well, such a type of approach can snatch your only chance to stand out from the crowd and the cost of missing this opportunity can be huge, especially for small and medium-sized businesses.
Luckily, it is not only custom packaging and brand boxes that can make your product stand out from the crowd. You also have the option of using high-quality stickers along with label printing for branding products and streamlining the entire unboxing experience.
One of the best things about good-quality stickers when it comes to branding is they can be used for both functions and forms. So, even if you have plain packaging or a simple cardboard box for your product, a stylish-looking sticker can enhance its overall experience and improve the customer experience.
So, let’s dive into the different ways you can use mailer stickers and print labels for enhancing the packaging without burning a hole in your pocket.
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Slogans and fun messages
Stickers can be easily customized and thus you can have stickers of different shapes, sizes, colors, materials, and quality. So, instead of simply printing the information and the brand name on the packaging, you can always switch to stylish-looking stickers for decorating the packaging.
It doesn’t matter whether you are planning to use hashtags, promote social media handles, convey a message or use a slogan, you can design them all on stickers and make your packaging look more enticing.
This is also an economical option since after using stickers, you won’t have to spend money on printing an entirely new set of custom pouches, boxes, or other types of product packaging. Just design new mailer stickers for a special season and use them on your plain packaging.
If you want to stand out from the crowd then you must choose only those sticker colors that will help you in contrasting your packaging. For example, if you have a brown box then a minimalist design will be perfect since such a type of box comes along with eco-friendly aesthetics.
Make the most of custom labels
If you want to get a seamless look on your product packaging then you can always use custom labels in lieu of plastic seals and even on plain tapes. In addition to sprucing up the outer appearance of the packaging, customer labels can also be used for showing the customers that their product is completely safe and hasn’t been opened after being packed at the production unit of the company.
In the case of packaging, even the minor details can matter a lot and you can make a big change in your product packaging through custom labels. You can even give a feel of a luxury brand through your product by simply wrapping the product in packaging tissue paper and then sealing it with enticing-looking mailer stickers as this will give an elegant touch to the product.
It has been seen that customers are more interested in unboxing videos of those products that come in premium packaging. In addition to this, stickers can also make you stand out from the crowd as when others will be using printed packaging, your product will be offering a unique shopping and unboxing experience through stickers.
Don’t shy away from mixing and matching different patterns and styles while designing stickers. A unique sticker is going to make your product packaging stand out.
Using stickers for packaging slips and freebies
If stickers will be used for freebies and packaging slips then they can offer instant brand recognition while improving customer loyalty. Bothe custom labels and stickers are considered as a gift for customers but they can also be used as one of the most economical and long-lasting forms of advertising.
With the help of stickers, customers can easily personalize their belongings while offering them a unique way to endorse the brand at any place. But if you want to use custom stickers and labels for increasing brand recognition then you have to work on creating multiple designs.
There are many companies out there that are using stickers for packaging, freebies, and packaging slip in the best possible way, and you can always take inspiration from those brands and implement a similar type of design or strategy.
You don’t always need to go extravagant with your budget while designing a unique product packaging as even a simple cardboard box accompanied with a unique and stylish-looking sticker can do the job for you. But make sure to choose the right material, color, and pattern of the sticker for product packaging.