To build a thriving business from selling your work to shops, you need to think like retailers. Think about what makes a buyer place an order. Think about what information a buyer needs to decide whether or not to buy a product. In the wholesale business, you need to present your product mix to the buyers at any stage so that he can decide. But how are you going to showcase your products, in a line sheet? Line sheet pdf is a document that contains necessary information about all the products you have in line to sell.
Every business, no matter how big or small it is, aims to earn profits. It is only possible when it brings more and more customers to the business. But grabbing the attention of potential customers is not that easy as there are hundreds of products to solve their solution. You need to tell them why your products are different from others and why they should invest in buying your products.
Once you tell them your brand story now, you have to make the buying process super easy. You need a line sheet to tell your potential buyers how they can place an order.
A line sheet is a tool used by fashion brands and product-based wholesale businesses to present their mix to potential customers. It helps them showcase their whole product line to the buyers in the best possible manner.
A line sheet is different than that of a catalog. A catalog tells the buyers why they should choose your products. It contains lifestyle imagery and long paragraphs. As a matter of fact, you tell your whole brand story in the catalog.
But a line sheet is a simple document that contains information related to the products only. It does not contain any long descriptions or the brand story. In simple words, you can say that in a line sheet, you tell buyers how they can place an order.
Create an effective line sheet:
You want to bring more and more customers to boost sales. But you have to convince the buyers to place an order. A line sheet can help you do that. If you make a great line sheet, the buyer would be impressed and place an order without wasting time.
To make a great line sheet, you should know what information you should include in it:
- Contact information:
A lien must contain your contact information. Imagine you create a great line sheet and send it to the buyer without adding your contact information to it. How would the buyer contact you? It can cost you a sale. So, make sure you include correct contact information in the line sheet. It is better to double-check it before sending it to the potential buyers. Also, it does not leave a great impression if you omit contact details in the line sheet.
- Product image:
Your line sheet is the first introduction of your products to the buyers. So, make sure you choose the best images to impress them. Choose simple, professional, and clear images of the products to include in the line sheet. Pictures should be colorful, but the background of these pictures should be simple. It is easy to get carried away by a colorful background, so make sure that you choose a picture with a white or neutral background. You want buyers to focus on the images, so they should be colorful.
Try to add pictures that clearly show the product’s front back and sides. The buyer would not get satisfied until he knows how your product looks like from all sides.
- Color option:
You should also include information about the colors your products are available in. For example, if you are in the fashion industry and dealing with t-shirts, tell the buyers what colors they are available. If you are selling kilts, then add details that these kilts are available in red, blue, brown, or black.
- Size options:
You should also tell the buyers about the sizes available. Add a simple list of sizes, such as small, medium, and large.
- Wholesale information:
It is highly important to include the wholesale price in the buyer’s currency in a line sheet.
- Retail price:
Add information about the suggested retail price in the buyer’s currency. Now you may be thinking why it has to be in the buyer’s currency. You are making a line sheet to provide the necessary information to the buyer. The purpose of a line sheet is to make the buying process easy, so tell the product prices in the buyer’s currency.
- Cover page:
A line sheet is a simple document that contains brief information about the products. There is no room for flowery language in the line sheet. However, you can include a cover page that gives an overview of your brand. You should include your brand logo and contact information on the cover page. You can briefly tell on the cover page what makes you unique.
- Shipping details:
It is highly important to state shipping terms clearly in your line sheet. The buyer wants to know about your preferred shipping company. He is interested to know whether you cover the shipping cost or not. He wants to know how you pack products and how long it takes to deliver products. Tell him everything clearly in the line sheet.
- Payment details:
It is also very important to state the payment terms in the line sheet to avoid miscommunication. Tell him about the payment modes you accept. Tell him if they can pay cash on delivery or have to make some advance payments. Tell him everything in a crystal clear manner.
- Return policy:
The buyer is also interested in knowing your return policy. Do you even accept returns? What if the products get damaged? Do you offer a refund?
You should include all these details in a clear manner to avoid any miscommunication. The line sheet tells the buyer how he can buy your products, so he must know about your policies. You should also mention the expiry date for the information included in the line sheet. Products and prices may change, so the buyers must be aware of when the information in the line sheet will become invalid.
What are the line sheets for?
When you are in the wholesale business, you have to showcase your products to the buyers. But it is not possible to show them every item that you have to sell. You may be dealing with different niches, so how would you present your product line to the buyers.
Also, buyers need certain information to place an order. They need your contact details and email addresses, etc. The buyers want to know what colors and size options are available. If they are interested in making purchases, they want to know your shipping and payment policy. You can’t tell all these details to potential buyers again and again.
Bear in mind that retailers and store owners are busy people. They do not have time to talk to you again and again to get answers to their queries.
Here line sheet comes to help both the brand and the buyer to make the buying process easy. You include all the product details in the line sheet, which makes it quite easy for the buyer to make purchases.
Should I make the line sheet short?
You are not supposed to make the buyer laugh in a line sheet. You do not need to tell them unnecessary details on the sheet. Be precise and include information that a buyer needs to make a decision.
Your line sheet should be short, as the buyer does not have time to go through the lengthy documents. If you do not want to lose him to indecision, use the call to action approach, and guide him about what to do next.
Remember that a buyer is not interested at all in reading long documents, so keep things short and straightforward in the line sheet. He receives many line sheets a day, and your line sheet would be buried in the mountain of papers. So, make sure it is short and includes the needed information only. If your line sheet is boring, it’s fine as short things are usually boring.
Can I make a line sheet without hiring a graphic designer?
When it comes to making a line sheet, there are a few things you need to remember. You can only include important details. No nonsense. There is no need to share brand stories in the line sheet as the buyers are not interested to know how the brand started. All he wants to know is the process that can help him place an order.
But if you are making a line sheet from scratch, it would not be easy to attain precision. If you are making a line sheet for the first time, then you may make mistakes which can cost you sales. So, many brands hire a graphic designer to do the job. Since they are professional, they know how to make a killing line sheet that can actually make the buyer place an order.
But hiring a graphic designer can be costly, and not every business can afford to pay to these graphic designers. You may need to make changes in the line sheet from time to time, and every time you do so, you will pay to the graphic designer.
So, think about creating a line sheet on your own. You can use online templates to make things easier for you. These samples help you make an effective line sheet. Though it will take time to add images and text in templates, you will be able to do it yourself. The best part is that these software are designed specifically for this purpose, so they guide you about what to do next.
So, choose a plan, download your template, add information, review, and edit and then send it to the potential buyers.
Can I use the same line sheet everywhere?
One of the biggest mistakes most wholesale businesses do is using the same line sheet for every wholesale strategy. You should know what job you want your line sheet to do? Do you want to use it to sell or provide details? Let’s understand this by an example.
If you are going to a trade show, you will not be selling there. The buyer will come only to visit your booth. So, the line sheet you create must provide the necessary information to the buyer. It will not bear the responsibility to sell. However, when you reach out to a retailer or store owner, the lien sheet you create must sell. It must contain all the information that can make the buying process easy. It should represent your whole brand in a single document.
Should I make the line sheet crystal clear?
No matter what you are selling, you need to be clear; otherwise, the buyer will not place an order. The line sheet you make must contain information and state everything clearly. How would the buyer understand if the layout of the line sheet is confusing? Show the product from front, sides, and back so that the buyer understands how it looks like.
You should clearly tell the buyer what materials and processes are used to make products. Tell him about the payment terms and shipping policy. The buyer will be impressed if you are not confused or unclear in the line sheet. The best way to attain clarity is to put yourself into the buyer’s shoes. It will help you understand what information a buyer needs to place an order. It will help you determine what makes a buyer purchase your products.
No matter you are already in the wholesale business or a newbie, a line sheet is an important tool to present your product mix. It helps you make a great impression on potential buyers. Having a well-organized line sheet means you are not an amateur, and buyers will love to place an order. A line sheet is a sales booster.