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Fahad Sharif is already a famous name and leading Entrepreneur in the world of digital marketing in Pakistan;earning 7 figures per month . He has experience of working with top most companies worldwide and his experience of working with top most companies have helped him to learn every bit of digital promotional things .currently Fahad owns a digital agency Alecto Media LLC . You will be amazed to know that Fahad is college drop out just like other famous drop outs of the world. He believes in skill based education and empowering the youth of his country. He has extensive study and trainings about digital marketing and has top notch companies as clients all over the world such an asset for Pakistan
What do we do at ALECTO MEDIA?
At Alecto Media, we provide strategic digital services to our clients where we develop marketing strategies based on extensive in-depth market research and then construct a carefully contemplated marketing plan that serves best for your brand’s future.
We have expertise in digital media where we develop digital media strategies and implement the created strategy on social media and other avenues. Our formulated strategy is backed by market research which lays a foundation for the next step, which is to develop a marketing plan based on the touch-points of targeted consumers. Our brands serve best for the consumers as they connect through meaningful, relatable, and successful stories.
Why do most startups fail?
Fahad Sharif shares some important mistakes that most of the startups commit. He names three of these mistakes including lack of a project development strategy, lack of a business model, and weak management. It is not enough in the current market to only develop an innovative or new product. A startup must have a product development plan even at the basic level. It should include the determination of the target audience, communication tools, feedback tools, project scaling, and many more things. Similarly, the business model of a startup should focus on monetization. Most of the startups come up with a unique product but they forget monetization. Investors do not pay attention to the startups that do not have a business plan. Moreover, the startups often face a common issue of weak management during the project scaling stage. A startup can never become a big company if it does not have strong management behind it.
“Of course, I can expand the list endlessly. However, the above-mentioned mistakes can be seen even during the initial analysis of a startup,” notes Fahad Sharif. Apart from these mistakes, many startups suffer from conflicts among the team members, lack of business experience, problems with founders, and many more. The CEO of Alecto Media adds that some investors even help startups that have an incomplete strategy. They find specialists and skillful members for a startup to complete their strategy. But investors will not pay attention to a startup if the above-mentioned key points will be missed completely.
