So, you’ve found a worthwhile cause and set up a fundraiser for it, but you’re not sure how to raise more funds. Luckily, there are a number of ways to boost the amount you raise. With so many charity fundraising events, it can be difficult to compete for attention, and donations. Here are a few top tips to help you raise more money for your cause.
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Create a Goal
If you haven’t done so already, you need to set a specific goal to work towards. Setting a target not only motivates you to achieve your goal, but for potential donors it also defines the amount you want to raise. This can affect the amount people donate to your cause. Set a realistic target based on the scale of your fundraiser and how many people you think you can get to sponsor you. If you set your target too low and you reach your goal quickly, don’t worry. You can always change your target to a higher amount of money.
Go Online
Most people are online nowadays and so you should take your fundraiser online, too. Utilize social tools and create a page to gain a following. Social media is an indispensable tool for fundraisers and can really boost donations. Many high profile charities use social media accounts to get their message across. Realistically you may not gain a following that can compete with celebrities and large corporations. However, using social media will certainly help you raise awareness.
Sell Your Story
One of the best things about social media is that you can use it to tell everyone why you are raising money for your cause. Everyone loves a heartwarming story and telling people yours can really turn heads and get people sharing your cause to more people. Not only will sharing your story increase donations for your fundraiser, it can also raise awareness for your charity too.
Give Recognition
Don’t forget to thank the people who donate to your cause. Saying “thank you” is a powerful thing – not only does it show people your appreciation, but your ‘thank you’ message can also include more information about how their donation will make a difference. Go one step further with donor recognition programs for your fundraiser. Donor recognition programs are not only an effective way to say thank you, but they can also incentivize donors to contribute generously. This is especially true for organizations. For example, if you are raising money to build a community building, or create a new classroom in a school, then an engraved brick with a major donor’s name is a grand gesture of thanks. Not only is this a lasting token of appreciation, it can also make your donor feel good about their contribution and encourage them to get involved in your future endeavors.
Keep People in the Loop
Keep people in the loop with regular updates about your progress. This can be via social media and email. Keeping people updated will encourage donors to share your cause with people they know.