For companies with physical locations, signage is still a powerful marketing tool, even in the digital age. You need distinctive and noticeable signage for your business to stand out, but there are other ways to use signs to draw more customers or advertise your goods and services. For inspiration when creating your own, we’ve put up a collection of several business sign ideas to draw in potential customers.
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1. Blade Signs
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Blade signs are attached perpendicularly to a wall. They are often referred to as flag mount signs or projecting signs. These kinds of signage are frequently used outside as “brand” signs to grab customers’ attention to your establishment. For a blade sign, there are a variety of designs you may choose from, but it’s crucial to display your business name clearly.
2. Lightbox Signs
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Lightbox signs are an excellent way to highlight your business name or any other information that will fit inside the lightbox. These perform best in the dark and can also serve as wall decor inside your store, but they also function well outside, especially at night. You may also make a light box sign and mount it as a flag sign to be effective both day and night.
3. A Neon Light Sign
Neon signs are a more contemporary version of light box signage that is extremely effective both indoors and outdoors. They are excellent uses for brand names and other branding elements, such as your brand’s catchphrase, because they provide incredibly high visibility, especially in the dark. Making a personalized neon sign doesn’t have to be expensive, either.
4. Awning Sign
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In addition to having the name of your business up top, awnings can help to finish off the appearance of your storefront. These awnings provide additional space for additional business details, including store hours, locations, and specials. These are a good substitute for more durable business signs because they are easily replaceable and collapsible.
5. Vintage Metal Signs
Having hand made rusted metal signs for your business can be a chic way to draw potential customers. Metal signs are excellent for outdoor use since they are waterproof and weatherproof.
You can make etched sheet metal signs if the cost of finely carved metal signs is much beyond your financial range.
6. Painted Company Signs
Not only does hand-painted signage provide information, but it can also be used to decorate your exterior and interior. These creative signage ideas look great in eateries, pubs, and other rustic or industrial-styled businesses. Painted signs can also strengthen your brand by being customized to meet your identity. A hand-painted sign also has the advantage of lasting a very long time without needing to be constantly replaced.
7. Digital Signage
One of the most popular types of signage today is the digital sign. These are common in nearly every sector you can imagine, including bars, restaurants, spas, banks, and so on. They are so well-liked because they are simple to customize. The pictures on the screens can be modified to meet the signage requirements for your company, much like light signs can. Additionally, they are more interactive and eye-catching than conventional signs.
8. Hanging Sign
You might believe that signs are just utilized outside, but they also serve a crucial purpose within your store. Hanging signs are indoor signs that can be used to guide consumers through your shop. Aisles, counters, restrooms, and exits should all have them. These signs are widely used in cafés, buffet restaurants, supermarkets, hardware stores, and other establishments where patrons might need more guidance.
9. Flag Business Signs
Flag signs and banners are durable cloth signage that you may mount or hang outside your business. This signage can effectively advertise your company, its goods, or upcoming events. If mounting these signs is not possible, you can make feather flags in their place instead. Flag signs are the best method to draw attention at a trade expo or garden show because they have ground-level poles.
10. Three – dimensional Signage
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It is possible to utilize 3D signs both inside and outside. When paired with the right lighting, they give depth and are more striking than standard signs. Take advantage of this and design 3D signage for your company name or other crucial information, such as directions or labels for restrooms.
Why is good signage design important?
The purpose of a company sign is to effectively convey information to your consumers. A company sign may include information about the name of the establishment, its hours of operation, and even the products it is promoting. Please aim to keep the text on your company sign brief and to the point.
Takeaway
Business signs are crucial marketing tools that help you advertise your company and give customers the information they need. Make sure your sign is eye-catching by using color, contrast, typefaces, and sizes because its purpose is to draw attention and efficiently communicate information. Create your own today by drawing inspiration from the ten original business sign ideas above.