A custom mail id uses your company’s domain name. It helps with your branding and makes your business look professional and reliable. Once you have your custom email address, you can speak to targeted list building per industry to drive sales with email marketing lists.
Not just that, it is fairly simple to create your custom email address for yourself. This article discusses why a custom email address is important and how you can create one.
Why Is A Custom Email Address Important?
One of the first steps at marketing your business is creating a brand presence online. If you are planning to market your business, then there are two things you should do:
- Create a website that highlights your brand, products, and services
- Get a custom email address
Many people often wonder if it is important to get a custom email id. Here are the benefits of having a customized email address for your business:
Creates A Sense Of Professionalism
The main benefit of having a custom email id is that it will make your business look professional. You will have to email your customers and clients constantly. If your email uses a free email account, it can affect your brand image. That is why it is important to have a custom email id.
Makes Your Business Look Credible
It is important to gain the trust of your customers when you start out. Customers trusting your business will add to the credibility of your business. If you don’t use your brand name and use just a free email account, then your customer can flag your email as spam without realizing it is coming from your company. If your email id is generic, they will not relate it to your brand, affecting your credibility.
Creating A Custom Email Address
Setting up a customized email address may sound complicated. But in reality, it is not. Here are three simple steps in which you can get a customized email address for your business.
Purchase A Domain Name
You will need a domain name to get a custom email address. It is fairly simple to purchase a domain name for yourself. And most domain names are affordable as well. You can go to any of the registrars, search for the domain name you want, and make the purchase if it is available. If you are using a WordPress website, you can also check with the web host. Many web hosts provide a free domain and email address with many hosting plans. Another way to get the domain is to buy it directly from your email hosts like Microsoft 365 or Google Workspace. This will be easy to set up as it will automatically connect your email to your mail host.
Connect Your Domain Name To The Email Provider
How you can connect your domain name and email host depends on how you registered the domain name. If you have registered the domain with a domain name and email service like Google WorkSpace, you will have to follow the instructions on your screen and connect them both. However, if you have registered the domain name with a site builder or any third-party service, you will have to connect them separately.
For instance, if your domain name came from a web hosting plan, you can go to your web host and follow the instructions to set up the new email address. For most hosting plans, you will notice an option called “Email” in your dashboard. Click on that option and follow the instructions given there. After this, you can choose how you want to format the custom email address.
Connect To A Third Party Email Host
If you purchased the domain from a web hosting provider, you could connect your email address to a third-party host. The three most popular email hosts are Gmail, Apple Mail, and Outlook. The process for connecting the domain name and email host will differ based on your chosen email platform. You can connect to any one of these platforms and begin using your custom email address.
Having a custom email address with your domain name can positively impact your branding and business. Every time someone sees your email address in their inbox, they will be reminded of your company. Plus, your target audience will also see your company as a reliable and credible business. So what are you waiting for? Create your custom email address today.